GEO vs AEO attribution: how to prove AI search is driving pipeline

GEO and AEO attribution is the practice of connecting AI-engine citations to website sessions to closed revenue. It requires citation tracking, AI-session tagging, visitor identification, and a clean CRM handoff — usually in one platform.

GEO and AEO attribution is the practice of connecting AI-engine citations to website sessions to closed revenue. It requires citation tracking, AI-session tagging, visitor identification, and a clean CRM handoff — usually in one platform.

GEO/AEO attribution requires three layers: citation tracking, AI-session tagging, and account resolution.

Without identification, AEO ROI is invisible — the click no longer carries a UTM.