AI visibility is whether your brand is named inside the answers that AI engines generate for your buyers — ChatGPT, Perplexity, Claude, and Google AI Overviews. It is the new ranking metric for a search experience where the click has been replaced by a paragraph.
To improve AI visibility, structure every page to answer the buyer's question in the first sentence, mark the page up with FAQPage and HowTo schema, publish an llms.txt that points engines at your most quotable pages, use your brand name (not "we") in citable sentences, and measure citation share weekly across ChatGPT, Perplexity, Claude, and AI Overviews.
More than 60% of B2B research now starts in an AI chat rather than Google. Buyers ask one question, read one paragraph, and either click the cited source or never see the rest of the SERP. If your domain is not in that paragraph, you are not in the consideration set — even if you rank #1 on Google for the same query.
Forget rank. The metric is citation share: of the questions your buyers ask, what percentage of AI answers name your domain? Run the same 50 questions every week across all four engines, log which domains are cited, and watch the share move. SiteSonar tracks citation share automatically →
This is the work SiteSonar automates — the rewrites, the schema, the llms.txt, and the weekly tracking — without touching your CMS. See the full GEO stack →