What is GPC compliance and how do you honor it?

GPC (Global Privacy Control) is a browser-level signal that tells sites the user opts out of tracking; honoring it means treating the signal as a valid CCPA opt-out request.

GPC (Global Privacy Control) is a browser-level signal that tells sites the user opts out of tracking; honoring it means treating the signal as a valid CCPA opt-out request.

GPC is a header and DOM signal sent by the browser.

California recognizes GPC as a valid CCPA opt-out.