What share of traffic gets identified?

Coverage varies by industry, region, and traffic mix. Most B2B sites identify 20 to 40 percent of company-level traffic.

Is this legal in the EU?

Company-level identification with proper notice and a GPC-aware setup is generally accepted; consult your privacy counsel for your jurisdiction.

How to identify anonymous B2B website visitors

Most of the buyers who matter never fill out a form. They read your pricing, your integrations page, and your security page over several weeks, then disappear. Visitor identification turns that silent research into a named company you can sell to.

Quick answer

Use a visitor identification layer to resolve company-level signals against firmographic data, then route the identified high-intent companies into your sales workflow.

How it works in three steps

Detect. Capture company-level signals from the visitor session.
Resolve. Match those signals to a named company with firmographics.
Route. Send high-intent identified companies into sales, with the page they read.

What to avoid

Personal profiling. Stay at the company level, honor GPC and CCPA.
Cold-emailing every identified visitor. Use intent thresholds.
Pretending it is magic to your CFO. It is statistical; expect partial coverage.

See SiteSonar visitor identification →