B2B buyers in 2026 start in ChatGPT and Perplexity, shortlist inside the AI answer, and only visit two or three vendor sites for proof and pricing.
B2B buyers in 2026 start in ChatGPT and Perplexity, shortlist inside the AI answer, and only visit two or three vendor sites for proof and pricing.
Discovery happens inside AI, not on Google.
The shortlist forms before the buyer touches a vendor site.