# SiteSonar — full context

> SiteSonar is an AI search visibility platform for B2B companies. It measures whether ChatGPT, Perplexity, Gemini, and Claude cite your brand on the questions your buyers actually ask, automatically writes and publishes the fixes for the queries you are losing, then re-verifies the citation lift seven days later.

Buyers now research inside language models before they ever open a search engine. If ChatGPT, Perplexity, Gemini, or Claude names a competitor when someone asks about your category, that buyer never becomes a visit you can measure. SiteSonar exists to make that answer name you instead.

The product runs a single closed loop: Measure, Fix, Prove. It tracks citations across four engines on the buyer queries that matter, scores every page for AI readability, drafts answer-first content, FAQ blocks, and JSON-LD schema for the gaps it finds, publishes the approved drafts to WordPress, GitHub, or any CMS over MCP, then re-queries the engines seven days later to show whether the citation moved.

SiteSonar is available three ways: self-serve software your team runs, a white-label partner program agencies resell to their clients, and a fully managed service where the DoodleWeb team runs the playbook end to end. It is built by DoodleWeb.

## Home

SiteSonar measures AI search visibility, ships the fix, and proves the lift. Everyone else sends a report; SiteSonar publishes the change and re-checks the engine.
The loop has three stages. Measure: SiteSonar tracks whether ChatGPT, Perplexity, Gemini, and Claude cite your brand on the buyer queries that matter, and scores every page for AI readability. Fix: it drafts answer-first intros, FAQ blocks, and JSON-LD schema for each gap and queues them for approval. Prove: it publishes the approved fix and re-queries the engines seven days later to show whether the citation moved.
SiteSonar is used three ways. Marketing teams run it themselves on a self-serve licence. Agencies resell it white-label to their clients. Companies that want the outcome without building an internal function hire SiteSonar Managed.

## Platform

### AI Visibility

URL: https://sitesonar.ai/platform/ai-visibility

Get cited when buyers ask AI about your category.
SiteSonar structures your site so ChatGPT, Perplexity, Claude, and Google AI Overviews can read, understand, and quote you, instead of naming a competitor.

What it does:
- Ingests and structures your whole site.
- Adds the schema and answer formatting AI engines need to quote you.
- Configures llms.txt and tracks where you appear across engines.

Why it matters: Buyers research inside LLMs now and often decide before they ever visit your site. If you are not in the answer, you are invisible to the part of the funnel that matters most.

Where it fits: Configured in week one of the fourteen-day rollout, refreshed on every site change.

### Curated Answers

URL: https://sitesonar.ai/platform/curated-answers

Answer your buyer's real question, right on the page.
No chat bubble to hunt for. SiteSonar surfaces the exact answer in context, so visitors get what they need without digging or bouncing.

What it does:
- Reads your site and builds an answer layer.
- Responds to the visitor's intent in place, on the page.
- Keeps answers current as your content changes.

Why it matters: People skim and want the specific answer fast. A chat bubble makes them hunt. On-page answers meet them where their eyes already are.

Where it fits: Goes live alongside AI visibility in the first week of rollout.

### Visitor Identification

URL: https://sitesonar.ai/platform/visitor-identification

Intent analysis software for the companies AI is sending you.
Intent analysis software identifies the companies behind anonymous traffic, scores their buying intent in real time, and routes the hot accounts to sales — before they ever fill out a form.

What it does:
- De-anonymizes 30–60% of B2B traffic at the company level.
- Scores buying intent from page depth, repeat visits, and high-intent paths.
- Routes hot accounts to Slack, HubSpot, Salesforce, or any webhook in seconds.
- Enriches each session with firmographics: industry, size, region, tech stack.

Why it matters: Forms convert under 3% of B2B traffic. Intent analysis software turns the other 97% — the silent researchers — into named accounts your sales team can actually open a conversation with.

Where it fits: Detection switches on around day seven of the rollout, scoring stabilizes by day fourteen.

### Conversion Routing

URL: https://sitesonar.ai/platform/conversion-routing

Turn intent into pipeline.
The moment a visitor shows intent, SiteSonar points them at the next best action, a demo, pricing, or a short video.

What it does:
- Detects intent in real time.
- Routes each visitor to the right next step.
- Hands off cleanly to your existing funnel.

Why it matters: The traffic you get now is higher intent than ever. Treating it like 2019 traffic leaves pipeline on the table.

Where it fits: Tuned in week two as identification data fills in.

### Interactive Video

URL: https://sitesonar.ai/platform/interactive-video

Turn passive views into conversations.
Video that responds to what the buyer actually wants to know, turning attention into qualified pipeline.

What it does:
- Adds responsive video to your existing pages.
- Answers follow-up questions inside the video moment.
- Captures intent and hands it to routing.

Why it matters: A view is attention you already earned. Interactive video keeps that attention moving toward a conversation instead of a bounce.

Where it fits: Adds on after the core loop is live and measuring.

## Capabilities

### AI Visibility & Detection — Know exactly where AI sees you.

Track every citation across ChatGPT, Perplexity, Gemini, and Claude — and see the buyer questions where competitors are winning.

- **Visibility Tracker**: Monitors whether ChatGPT, Perplexity, Gemini, and Claude cite your brand across your buyer queries — with competitor share-of-voice.
- **Multi-engine coverage**: Real answers pulled from each engine (web-search grounded), not a single-source estimate.
- **Query generation** (2 AI credits): Auto-derives the questions your buyers actually ask from your site content.
- **Citation gap detection**: Flags every prompt where a competitor is cited and you're absent — the raw material for GEO Autopilot.

### Closed-Loop Optimization — Fixes, not just findings.

Detect the gap, write the fix, publish it, and re-verify the lift. One continuous loop — nothing goes live without your approval.

- **GEO Autopilot** (8 AI credits): The flagship. Detects competitor-won queries, auto-writes the fix, queues it, publishes it, and re-verifies the citation lift after 7 days.
- **AEO — Answer Engine Optimization**: Makes pages quotable by AI: answer-first structure, entities, FAQ, passage-level citability.
- **SEO health & fixes**: Technical and on-page SEO scoring with concrete, per-page remediation.
- **AI Readiness scoring**: Page-level AEO/SEO/GEO scores bucketed ready / needs work / not ready, with a progress timeline.
- **AI fix drafts** (3 AI credits): Generates answer-first intros, FAQ HTML, and JSON-LD schema for any page — ready to publish.
- **llms.txt generator** (3 AI credits): Builds a standards-compliant, AI-enriched llms.txt so AI crawlers understand your site.
- **AI Suggestions** (1 AI credits): Regenerable content-improvement recommendations you can review and apply.
- **Site reports** (5 AI credits): Full site audit — Lighthouse + accessibility (axe) + an AI summary of what to fix.

### Publish Anywhere — It ships the fix for you.

WordPress, GitHub, Webflow, Shopify, Wix, or custom CMS. Every draft moves through an approval queue you control.

- **Approval queue**: Every proposed change is reviewed and approved by you before it goes live. Full control, zero surprises.
- **WordPress plugin**: One-click connect. Publishes llms.txt, blog posts, and page fixes directly; monitors plugin health.
- **GitHub publishing**: Commits llms.txt and blog posts to your repo/branch — ideal for code, Lovable, Next, and static sites.
- **AI-agent (MCP) connector**: Token-scoped API lets Claude, Cursor, or any agent read your pending fixes and push them to Webflow, Shopify, Wix, or custom CMS.
- **AI blog drafting** (5 AI credits): Generates full blog drafts and routes them into your WordPress or GitHub publishing flow.
- **Done-for-you option**: Prefer hands-off? The DoodleWeb team can implement changes for you.

### The Website Assistant — Turn AI-earned traffic into conversations.

An on-site AI assistant, trained on your knowledge base, that answers in the moment — with an optional HeyGen live avatar for video responses.

- **On-site AI assistant**: Answers visitor questions live from your knowledge base and crawled pages using retrieval-augmented AI.
- **HeyGen live avatar video**: Optional lifelike avatar that responds on video — not just a text bubble.
- **Proactive triggers**: Rules based on visitor behavior (time on page, scroll depth, exit intent) start the right conversation at the right moment.
- **Branded appearance**: Full control of colors, copy, and layout so the assistant matches your site.
- **Conversations inbox**: Every chat, with feedback/sentiment, session source, device, and geo context.
- **One-tag install**: A single embed snippet with a step-by-step guide. Live in about 14 days.

### Lead & Visitor Intelligence — Visibility becomes pipeline.

Named companies, scored leads, and CRM sync — so the traffic AI sends you turns into deals your team can actually work.

- **Visitor identification**: Reveal the named companies visiting your site (via Visitor Reveal / Kwanzoo) — not just anonymous sessions.
- **Lead scoring**: Every lead scored hot / engaged / new from intent signals — demo, pricing, integration, urgency, team size.
- **Lead capture**: The assistant collects name, email, company, and phone in-conversation, with the full intent context attached.
- **HubSpot CRM sync**: Push captured leads and conversation notes to HubSpot with custom field mapping and duplicate handling.
- **Question insights**: Analyzes what visitors keep asking — a live feed of demand and content gaps.
- **Slack & email alerts**: Get notified the moment a hot lead arrives or your AI visibility shifts.

### Autonomous AI Agents · Scale plan — The playbook runs itself.

On Scale, autonomous Claude agents run detection, drafting, publishing, and re-verification on a schedule — still through your approval queue.

- **Content Agent**: Finds uncited buyer queries, writes the answer + FAQ + schema, and queues it for approval — on a schedule.
- **Optimization Agent**: Continuously scores pages for AEO/SEO/GEO and generates per-page fixes.
- **GEO Autopilot Agent**: Runs the full detect → fix → publish → re-verify loop autonomously, proving before/after each cycle.
- **You stay in control**: Agents propose; the approval queue means nothing goes live without your sign-off.

### Reports, Knowledge & Operations — Proof and control.

Weekly per-domain digests, monthly intelligence reports, and a shared knowledge base that keeps every answer accurate.

- **Performance dashboard**: AI visibility, leads, and assistant activity at a glance.
- **Monthly intelligence report**: Citations, GEO Autopilot wins, leads, conversations, and top visitor questions in one report.
- **Weekly email digest**: Per-domain summary of citations, leads, conversations, and content shipped — sent to whoever you choose.
- **Knowledge base**: Manage the answers, docs, and facts the assistant draws from; upload files for RAG indexing.
- **Crawled pages**: Browse every page SiteSonar has crawled to power AI answers and optimization.
- **Multi-domain & workspaces**: Manage several sites, invite members, assign roles, and control access from one workspace.

## Pricing

URL: https://sitesonar.ai/pricing

### Self-serve

- **Solo — $299/mo** ($254/mo billed annually): 1 domain, 200 AI credits/month, Weekly refresh, 250 pages scanned per domain, 1 workspace seat included, Additional seats $29/mo. One site, full visibility.
- **Growth — $599/mo** ($509/mo billed annually): 3 domains, 600 AI credits/month, Twice-weekly refresh, 1,000 pages per domain, 5 seats included, Additional seats $29/mo. Multiple sites, fixes on autopilot.
- **Scale — $1,199/mo** ($1,019/mo billed annually): 10 domains, 2,000 AI credits/month, Daily refresh, Unlimited pages per domain, Unlimited seats. Portfolio scale, daily data.

### Agency partner program

- **Partner — Custom pricing**: Built for a small to mid-sized client book. Agencies running AI visibility across a client book.
- **Partner Plus — Custom pricing**: Built for larger client books and resellers. Agencies and resellers operating at scale across many client sites.

### Managed service

- **Managed Essentials — Custom pricing** (1 site): Companies who want the result without building an internal AEO function.
- **Managed Growth — Custom pricing** (Up to 3 sites): Teams with multiple properties or a real content velocity target.
- **Managed Enterprise — Custom pricing** (Custom): Multi-brand, multi-region, or regulated organizations.

### Paid add-ons

Add-ons are separate recurring subscriptions with their own price. There are exactly three. They are not included in any self-serve plan price.

- **Site Answers — $149/mo** (available on Solo, Growth, Scale): The on-page AI assistant that answers visitors and captures leads. A branded chat assistant that sits on your site and answers visitor questions using your own crawled pages and knowledge base, not generic model output. Every conversation is logged, every lead is scored by intent, and the questions visitors keep asking become a live feed of your content gaps.
- **Visitor Tracking — $149/mo** (available on Solo, Growth, Scale): See which companies are reading your pages. De-anonymizes your traffic at the company level, so a quiet visit from a target account becomes a named signal your sales team can act on. Buying this unlocks the Visitor Reveal configuration screen inside SiteSonar.
- **AI Agents — $299/mo** (available on Growth, Scale): Agents that run your visibility playbook on a schedule. Autonomous agents that continuously find the buyer queries you are losing, write the content that answers them, generate the schema, and queue everything for your approval, without anyone opening the app. They propose, you approve. Nothing publishes on its own.

### Connectors (free on every plan)

Connectors are free and included on every plan. They are how SiteSonar reaches your stack. They are never priced and are never sold as add-ons.

- **WordPress** (Publishing): One-click connect. Publishes llms.txt, blog posts, and page fixes directly, and monitors plugin health.
- **GitHub** (Publishing): Commits llms.txt and content to your repo and branch. Built for Next, Lovable, Astro, and static sites.
- **MCP connector** (Publishing): A token-scoped API that lets Claude, Cursor, or any agent read your pending fixes and push them to Webflow, Shopify, Wix, or a custom CMS.
- **HubSpot** (CRM): Sync captured leads and conversation notes with custom field mapping and duplicate handling. Requires the Site Answers or Visitor Tracking add-on.
- **Slack** (Alerts): Get notified the moment a hot lead arrives or your AI visibility shifts.
- **Google Search Console** (Analytics): Cross-checks citation lift against real impression and click data.
- **HeyGen LiveAvatar** (Engagement): A lifelike video avatar that answers on camera instead of in a text bubble. Requires the Site Answers add-on.
- **Visitor Reveal** (Identification): The identification provider behind Visitor Tracking. Configured for you, included in that add-on. Requires the Visitor Tracking add-on.

Annual billing saves 15 percent on every self-serve plan. Every plan starts with a 14-day free trial and no credit card. Additional workspace seats are $29/mo on Solo and Growth.

### Feature comparison

#### Usage and limits

- Domains included: Solo — 1; Growth — 3; Scale — 10
- Additional domains: Solo — $149/mo; Growth — $149/mo; Scale — $129/mo
- AI credits per month: Solo — 200; Growth — 600; Scale — 2,000
- Citation refresh cadence: Solo — Weekly; Growth — Twice weekly; Scale — Daily
- Pages scanned per domain: Solo — 250; Growth — 1,000; Scale — Unlimited
- Tracked buyer queries: Solo — 25; Growth — 75; Scale — 250
- Competitors tracked: Solo — 3; Growth — 10; Scale — 25
- Workspace seats: Solo — 1; Growth — 5; Scale — Unlimited
- Credit overage: Solo — $0.50/credit; Growth — $0.50/credit; Scale — $0.40/credit

#### Measure — see where you stand

- Visibility Tracker across ChatGPT, Perplexity, Gemini, Claude: Solo — Yes; Growth — Yes; Scale — Yes
- Auto-generated buyer queries from your site: Solo — Yes; Growth — Yes; Scale — Yes
- Competitor share of voice: Solo — Yes; Growth — Yes; Scale — Yes
- Page Tracker (which pages get cited): Solo — Yes; Growth — Yes; Scale — Yes
- AI Analytics (traffic per AI source, month over month): Solo — Yes; Growth — Yes; Scale — Yes
- Google Search Console integration: Solo — Yes; Growth — Yes; Scale — Yes
- Keyword Map (queries clustered by intent and funnel stage): Solo — Yes; Growth — Yes; Scale — Yes
- Citation Radar (off-site sources AI cites in your market): Solo — Yes; Growth — Yes; Scale — Yes
- AI Crawlers (server-log truth on which bots read which pages): Solo — Yes; Growth — Yes; Scale — Yes
- Offsite Mentions: Solo — No; Growth — Yes; Scale — Yes
- Engagement Radar (LinkedIn posts AI engines are reading): Solo — No; Growth — Yes; Scale — Yes

#### Diagnose — know what to fix

- AI Readiness scoring, every page: Solo — Yes; Growth — Yes; Scale — Yes
- AEO scoring and per-page fix list: Solo — Yes; Growth — Yes; Scale — Yes
- SEO health and technical fixes: Solo — Yes; Growth — Yes; Scale — Yes
- Brand Book (source of truth steering every query): Solo — Yes; Growth — Yes; Scale — Yes
- ICP and buying committee definition: Solo — Yes; Growth — Yes; Scale — Yes
- Competitors (who AI recommends instead of you): Solo — Yes; Growth — Yes; Scale — Yes
- GTM Score: Solo — Yes; Growth — Yes; Scale — Yes
- Content Gap analysis with ranked opportunities: Solo — Yes; Growth — Yes; Scale — Yes
- Actions board (prioritized next steps): Solo — Yes; Growth — Yes; Scale — Yes

#### Fix — ship the change

- llms.txt and robots.txt generator: Solo — Yes; Growth — Yes; Scale — Yes
- Content Brief generator: Solo — Yes; Growth — Yes; Scale — Yes
- Knowledge Base: Solo — Yes; Growth — Yes; Scale — Yes
- AI fix drafts (answer-first intros, FAQ HTML, JSON-LD schema): Solo — No; Growth — Yes; Scale — Yes
- GEO Autopilot (detect, fix, publish, re-verify): Solo — No; Growth — Yes; Scale — Yes
- AI blog drafting: Solo — No; Growth — Yes; Scale — Yes
- Resource Hub (programmatic AEO pages on your domain): Solo — No; Growth — Yes; Scale — Yes
- Approval queue (nothing publishes without sign-off): Solo — Yes; Growth — Yes; Scale — Yes
- WordPress plugin publishing: Solo — Yes; Growth — Yes; Scale — Yes
- GitHub publishing: Solo — Yes; Growth — Yes; Scale — Yes
- MCP connector (Webflow, Shopify, Wix, custom CMS): Solo — Yes; Growth — Yes; Scale — Yes

#### Prove — report the lift

- Performance dashboard: Solo — Yes; Growth — Yes; Scale — Yes
- Monthly intelligence report: Solo — Yes; Growth — Yes; Scale — Yes
- Weekly email digest: Solo — Yes; Growth — Yes; Scale — Yes
- Slack and email alerts: Solo — Yes; Growth — Yes; Scale — Yes
- Branded report export (PDF): Solo — No; Growth — Yes; Scale — Yes
- White-label report branding (your logo and colors): Solo — No; Growth — No; Scale — Yes
- Client-facing dashboard: Solo — No; Growth — No; Scale — Yes
- 90-day guarantee eligibility: Solo — No; Growth — No; Scale — Managed only

#### Support and setup

- Email support: Solo — Yes; Growth — Yes; Scale — Yes
- Guided onboarding call: Solo — No; Growth — Yes; Scale — Yes
- Dedicated account manager: Solo — No; Growth — No; Scale — Yes
- Strategy check-ins: Solo — No; Growth — No; Scale — Every two weeks
- Custom widget styling: Solo — No; Growth — Yes; Scale — Yes
- CRM and analytics integrations: Solo — No; Growth — Yes; Scale — Yes

#### Paid add-ons

- Site Answers (on-page AI assistant): Solo — Add-on; Growth — Add-on; Scale — Add-on
- Visitor Tracking (company-level identification): Solo — Add-on; Growth — Add-on; Scale — Add-on
- AI Agents (scheduled content and optimization agents): Solo — —; Growth — Add-on; Scale — Add-on

## How it works

SiteSonar runs one loop continuously. Week one is measurement: the site is scanned, buyer queries are generated, and every engine is queried to establish a baseline. Week two is the first fix cycle: gaps are ranked by revenue impact, drafts are written, and the approval queue fills. Week four is the first proof point: published fixes are re-verified against the engines and the citation delta is reported. At the 90-day mark the full before-and-after is published.

## Guarantee

URL: https://sitesonar.ai/guarantee
SiteSonar backs every managed engagement with a 90-day citation guarantee: if tracked citation coverage has not improved within 90 days of the first published fix, the engagement continues at no cost until it does.

## Managed service

URL: https://sitesonar.ai/managed

### Managed Essentials — Custom pricing (1 site)

Companies who want the result without building an internal AEO function.
- 2 pieces of content researched, written, and published per month
- All technical fixes implemented for you (schema, llms.txt, answer-first restructuring)
- Daily engine monitoring
- Monthly strategy call
- Monthly branded report
- 90-day citation guarantee
- Platform licence included at Growth-equivalent access

### Managed Growth — Custom pricing (Up to 3 sites)

Teams with multiple properties or a real content velocity target.
- 6 pieces published per month
- Everything in Essentials
- Competitor gap monitoring with proactive alerts
- Community engagement on the exact threads AI engines cite
- Strategy calls every two weeks
- Monthly report plus a live dashboard your team can open any time
- 90-day citation guarantee
- Platform licence included at Scale-equivalent access

### Managed Enterprise — Custom pricing (Custom)

Multi-brand, multi-region, or regulated organizations.
- 12 or more pieces published per month
- Everything in Growth
- Multi-brand and multi-region query tracking
- Optional auto-publish once trust is established
- Custom reporting and quarterly executive readout
- Weekly strategy calls
- Dedicated delivery team
- 90-day citation guarantee
- Platform licence included

### Self-serve or managed

- What you are buying: self-serve — A software licence; managed — An outcome
- Who finds the gaps: self-serve — You, using the platform; managed — The DoodleWeb team
- Who writes the content: self-serve — AI drafts it, you edit and approve; managed — We research, write, and edit it
- Who publishes it: self-serve — You, one click from the approval queue; managed — We publish, you approve
- Who reports on it: self-serve — Automated dashboards and monthly report; managed — We present it on a call, with commentary
- Your time per month: self-serve — 2 to 6 hours; managed — About 30 minutes
- Priced on: self-serve — Sites and AI credits; managed — Scoped and quoted per engagement
- 90-day guarantee: self-serve — Not included; managed — Included
- Best when: self-serve — You have someone who owns this; managed — Nobody on your team owns this

## For agencies

URL: https://sitesonar.ai/solutions/agencies

### Partner — Custom pricing
Agencies running AI visibility across a client book. Built for a small to mid-sized client book. Pricing is quoted per agency after a scoping call.
- Agency parent account with every client in one view
- Per-client module controls so each engagement can be scoped differently
- White-label reports carrying your logo and brand colors
- Client-facing read-only dashboards
- Shareable audit report generator for pitching new business
- Partner Slack channel
- Deal registration
- Sales enablement kit
- All Growth-tier features on every client site

### Partner Plus — Custom pricing
Agencies and resellers operating at scale across many client sites. Built for larger client books and resellers. Pricing is quoted per agency after a scoping call.
- Everything in Partner
- Branded app shell on your own custom domain (roadmap: Q4 2026)
- Dedicated partner manager
- Priority support queue
- Co-marketing and joint case studies
- All Scale-tier features on every client site

## Case studies

URL: https://sitesonar.ai/case-studies
DoodleWeb, running under Managed Growth, moved from zero citations to 60 percent citation coverage on its tracked buyer queries. Amplify, running under Managed Essentials, moved a set of category queries from competitor-cited to cited. Both are agencies inside the SiteSonar network. Wildflower Hemp Co, a direct-to-consumer hemp brand and a live customer engagement, raised its AI citation rate from 40 percent to 50 percent across ten tracked buyer queries in 14 days and recorded 105 AI referral sessions with the first referrals arriving inside week one; that engagement is still running and its numbers are published as each measured window closes.

## Compare

### SiteSonar vs Otterly.AI

URL: https://sitesonar.ai/compare/otterly

Otterly is a great budget monitor for teams that just want to see where they stand. If you need the platform to actually move the number — write pages, publish them, and prove the lift — you'll outgrow Otterly the first month you try to act on a report.

Where they are strong:
- Very low entry price ($29/mo Lite).
- Simple, focused monitoring UI.
- Good for a first sanity-check on brand mentions.

Where SiteSonar is different:
- Detect → Write → Publish → Prove loop, not a report.
- Generous per-domain prompt coverage vs. Otterly's ~15 on Lite.
- Turns AI-earned traffic into named companies and scored leads.
- Autonomous Claude agents on Scale run the loop end-to-end.

- Track AI citations (ChatGPT · Perplexity · Gemini · Claude): SiteSonar — yes; Otterly.AI — yes
- Competitor share-of-voice: SiteSonar — yes; Otterly.AI — yes
- Queries / prompts tracked: SiteSonar — Per-domain, generous; Otterly.AI — 15 (Lite)
- Auto-writes the fix for each gap: SiteSonar — yes; Otterly.AI — no
- Publishes to your site (WordPress / GitHub / any CMS): SiteSonar — yes; Otterly.AI — no
- Re-checks & proves the lift (before → after): SiteSonar — yes; Otterly.AI — no
- Autonomous AI agents (Claude): SiteSonar — yes; Otterly.AI — no
- Identify anonymous companies visiting: SiteSonar — yes; Otterly.AI — no
- Capture & score leads · route to CRM: SiteSonar — yes; Otterly.AI — no
- On-site AI assistant (answers + HeyGen video): SiteSonar — yes; Otterly.AI — no

### SiteSonar vs Profound

URL: https://sitesonar.ai/compare/profound

Profound is a serious tool for enterprise brand teams that want dashboards, benchmarks, and prompt-level breakdowns. SiteSonar takes the same visibility data and turns it into published pages, tracked lift, and captured pipeline — without adding a content team.

Where they are strong:
- Strong enterprise UI and prompt-level analytics.
- Deep brand & category benchmarking.
- Established enterprise procurement path.

Where SiteSonar is different:
- Actually writes and publishes the fix — not just tracks the gap.
- Re-verifies citation lift after 7 days per query.
- Bundles visitor ID, lead scoring, and CRM sync so visibility becomes pipeline.
- One script tag, live in about 14 days — no enterprise implementation cycle.

- Track AI citations (ChatGPT · Perplexity · Gemini · Claude): SiteSonar — yes; Profound — yes
- Competitor share-of-voice: SiteSonar — yes; Profound — yes
- Queries / prompts tracked: SiteSonar — Per-domain, generous; Profound — Tiered
- Auto-writes the fix for each gap: SiteSonar — yes; Profound — no
- Publishes to your site (WordPress / GitHub / any CMS): SiteSonar — yes; Profound — no
- Re-checks & proves the lift (before → after): SiteSonar — yes; Profound — no
- Autonomous AI agents (Claude): SiteSonar — yes; Profound — no
- Identify anonymous companies visiting: SiteSonar — yes; Profound — no
- Capture & score leads · route to CRM: SiteSonar — yes; Profound — no
- On-site AI assistant (answers + HeyGen video): SiteSonar — yes; Profound — no

### SiteSonar vs Peec AI

URL: https://sitesonar.ai/compare/peec

Peec is a solid tracker if you want a lightweight European dashboard. SiteSonar goes further: it fixes the gap, ships it, proves the lift, and captures the companies that showed up because of the fix — all in the same platform.

Where they are strong:
- Clean tracker UI, EU-hosted.
- Competitive share-of-voice reporting.
- Approachable pricing on the low tier.

Where SiteSonar is different:
- No paid add-on for core citation tracking.
- Generous, non-capped prompt coverage per domain.
- Ships fixes to WordPress / GitHub / any CMS via MCP.
- Captures the buyers AI sends you as named companies and scored leads.

- Track AI citations (ChatGPT · Perplexity · Gemini · Claude): SiteSonar — yes; Peec AI — Paid add-on
- Competitor share-of-voice: SiteSonar — yes; Peec AI — yes
- Queries / prompts tracked: SiteSonar — Per-domain, generous; Peec AI — 25–100
- Auto-writes the fix for each gap: SiteSonar — yes; Peec AI — no
- Publishes to your site (WordPress / GitHub / any CMS): SiteSonar — yes; Peec AI — no
- Re-checks & proves the lift (before → after): SiteSonar — yes; Peec AI — no
- Autonomous AI agents (Claude): SiteSonar — yes; Peec AI — no
- Identify anonymous companies visiting: SiteSonar — yes; Peec AI — no
- Capture & score leads · route to CRM: SiteSonar — yes; Peec AI — no
- On-site AI assistant (answers + HeyGen video): SiteSonar — yes; Peec AI — no

### SiteSonar vs Intercom / Drift

URL: https://sitesonar.ai/compare/intercom

Intercom and Drift are conversation tools. SiteSonar is a demand tool — it produces the AI-search visibility that creates the visit in the first place, then handles the conversation, identification, and hand-off to CRM.

Where they are strong:
- Rich messaging, ticketing, and support UI.
- Deep integrations for CS teams.
- Mature workflow tooling for large orgs.

Where SiteSonar is different:
- Wins the AI-search citations that create the traffic.
- Trained on your knowledge base and every crawled page.
- Optional HeyGen live-avatar video responses.
- Names the companies visiting, scores intent, and syncs to CRM.

- AI assistant trained on your site & knowledge base: SiteSonar — yes; Intercom / Drift — Add-on
- Wins AI-search citations that drive the traffic: SiteSonar — yes; Intercom / Drift — no
- Identifies the companies visiting: SiteSonar — yes; Intercom / Drift — no
- Lead scoring from intent signals: SiteSonar — yes; Intercom / Drift — Basic
- HeyGen live-avatar video responses: SiteSonar — yes; Intercom / Drift — no
- Publishes content fixes back to your site: SiteSonar — yes; Intercom / Drift — no

## FAQ

**What is SiteSonar?** SiteSonar is an AI search visibility platform for B2B companies that measures whether ChatGPT, Perplexity, Gemini, and Claude cite your brand, writes and publishes the fixes for the queries you are losing, and re-verifies the citation lift seven days later.
**How is SiteSonar different from measurement-only tools like Profound, Otterly, or Peec AI?** Measurement-only tools report which AI answers cite you and stop there, while SiteSonar completes the loop by generating the fix, publishing it to your site, and re-checking the engines to prove the citation changed.
**Does SiteSonar publish content automatically?** SiteSonar drafts every fix and places it in an approval queue, and it publishes to WordPress, GitHub, or any CMS over MCP only after a human approves the change, with fully automatic publishing available as an opt-in on managed engagements.
**What is an AI credit?** An AI credit is the unit SiteSonar consumes when it runs an AI operation such as generating buyer queries, drafting a page fix, or building an llms.txt file, and each plan includes a monthly credit allowance that resets every billing cycle.
**How much does SiteSonar cost?** SiteSonar self-serve plans are Solo at $299/mo, Growth at $599/mo, and Scale at $1,199/mo, annual billing saves 15 percent, and agency partner and fully managed engagements are scoped and quoted individually rather than sold at a list price.
**Is there a free plan?** SiteSonar offers a 14-day free trial with no credit card required, and there is no free tier after the trial ends.
**Can agencies resell SiteSonar?** Agencies can resell SiteSonar under the Partner program, where pricing is quoted per agency based on the size of the client book and the scope of each engagement, with white-label reporting and client-facing dashboards included.
**What is the difference between SiteSonar self-serve and SiteSonar Managed?** Self-serve is a software licence where your team finds the gaps, approves the AI drafts, and publishes them, while SiteSonar Managed is a scoped, quoted engagement where the DoodleWeb team researches, writes, publishes, and reports on the work for you.
**What proof does SiteSonar have that it works?** SiteSonar publishes its own engagements as case studies, including DoodleWeb moving from zero to 60 percent citation coverage on tracked buyer queries and Amplify's results under Managed Essentials, and every engagement is published at the 90-day mark including the misses.
**Which CMS platforms does SiteSonar support?** SiteSonar publishes to WordPress through a plugin, to static and Jamstack sites through GitHub pull requests, and to any other CMS through its MCP publishing connector, and tracking works on any site with a single script tag.
**What add-ons does SiteSonar offer?** SiteSonar has exactly three paid add-ons, each a separate recurring subscription: Site Answers at $149/mo, Visitor Tracking at $149/mo, AI Agents at $299/mo. Site Answers and Visitor Tracking are available on Solo, Growth, and Scale, AI Agents requires Growth or Scale, and connectors such as WordPress, GitHub, MCP, HubSpot, Slack, and Google Search Console are free on every plan.
**Is the AI chat widget included in the SiteSonar plan price?** No. The on-page AI chat assistant is the Site Answers add-on at $149/mo, billed as a separate line on the same subscription, and it is available on Solo, Growth, and Scale.
**How much does visitor identification cost on SiteSonar?** Visitor identification is the Visitor Tracking add-on at $149/mo on top of any self-serve plan, and it includes the Visitor Reveal identification provider, which we configure for you rather than charging for separately.
**Do I have to pay extra for the SiteSonar WordPress plugin?** No. Every SiteSonar connector is free and included on every plan, including WordPress, GitHub, the MCP connector, HubSpot, Slack, Google Search Console, HeyGen LiveAvatar, and Visitor Reveal. Only the three add-ons carry a price.
**Who is behind SiteSonar?** SiteSonar is built by DoodleWeb, led by Chandan Sharma and Dan Cone, and the team ran the full playbook on its own properties before selling it to customers.
**What is SiteSonar?** SiteSonar is an AI search visibility platform that measures how often ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude cite your company, diagnoses why they don't, and ships the fixes to your site. It runs a closed loop: measure, fix, prove. Unlike reporting tools, it drafts the answer-first content, FAQ blocks and schema that make a page quotable, then re-checks the engines to confirm the change moved the number.
**How is SiteSonar different from Profound, Otterly or Peec AI?** Those tools measure AI visibility and hand you a report; SiteSonar measures it and then ships the fix. Profound, Otterly and Peec AI are strong at tracking prompts and citations, but the remediation work still lands on your content team. SiteSonar generates the page-level fixes, routes them through an approval queue you control, publishes them via WordPress, GitHub or MCP, and re-verifies the engines afterwards.
**Do I need to rebuild my site to use SiteSonar?** No. SiteSonar reads your existing site by crawling it, and publishes changes through the CMS you already use — WordPress, GitHub-backed static sites, or any system reachable through MCP. There is no migration, no theme change and no redesign. If you prefer, you can export the fixes and publish them yourself.
**How long until I see results?** Most teams see the first measurable movement within 14 days of the first published fixes, and the guarantee is judged at 90 days. AI engines re-crawl and re-rank on their own schedule, so citation gains build over weeks rather than hours. Your baseline is locked in writing on day one so every change is measured against the same number.
**Which AI engines does SiteSonar track?** SiteSonar tracks ChatGPT, Perplexity, Google AI Overviews, Google Gemini and Anthropic's Claude. For each tracked buyer query it records whether you were cited, how prominently, and which competitor was cited instead. Refresh frequency depends on plan: weekly on Solo, twice-weekly on Growth, daily on Scale.
**Who is SiteSonar for?** SiteSonar is built for B2B marketing teams, agencies and founders whose buyers now research inside AI assistants before they ever visit a website. Marketing teams run it themselves, agencies resell it to clients under their own brand, and teams who want the outcome without the work hire SiteSonar Managed. Self-serve plans start at $299/mo and managed engagements are scoped and quoted.
**What does the SiteSonar platform actually do?** The platform runs one loop across three stages: Measure tracks your citations across the AI engines, Fix drafts and publishes the page changes that make you quotable, and Prove re-verifies the engines and reports the delta. Every module feeds the next, so a gap found on Monday can be a published fix by Friday and a re-verified citation the week after.
**What data does the platform run on?** SiteSonar combines four data sources: live prompt runs against ChatGPT, Perplexity, Gemini and Claude; a full crawl of your own site; Google Search Console and Google Analytics if you connect them; and offsite mention data from the sources the engines cite. Nothing is inferred from a single source, which is why the score is reproducible.
**What does SiteSonar change on my site?** It changes page content and markup: answer-first opening paragraphs, FAQ blocks, structured data such as FAQPage and Organization JSON-LD, internal links, and llms.txt. It does not change your design, templates or navigation. Every change sits in an approval queue until a human approves it.
**Which plan includes the full platform?** Measurement, AI readiness scoring, content gap analysis and the approval queue are in every plan from Solo at $299/mo. AI fix drafting and GEO Autopilot start at Growth ($599/mo, 3 domains). White-label reporting, client dashboards and daily refresh are in Scale at $1,199/mo.
**Can I use only the measurement side?** Yes. Plenty of teams start on Solo purely to see where they stand across the AI engines, and keep their own writers doing the remediation. You can export gaps, briefs and recommended fixes and hand them to your content team. Automated fixing is opt-in, not forced.
**What does the AI Visibility Tracker do?** It runs your tracked buyer queries against ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude on a schedule, and records whether your brand was cited, in what position, and which competitors were cited instead. The result is an AI Visibility Score plus a per-query citation rate you can trend over time. It's the number the 90-day guarantee is measured against.
**What data does it use?** It uses live prompt runs against the engines themselves, not a third-party index or an estimate. Each run stores the full answer text, the cited sources and the timestamp, so any score can be traced back to the exact response that produced it. Google Search Console data is layered on as supporting evidence when you connect it.
**What does it change on my site?** Nothing on its own — the tracker is read-only. It produces the query list, the citation history and the ranked gaps that the Fix modules act on. Changes to your site only ever happen through the approval queue.
**Which plan includes AI visibility tracking?** Every plan. Solo at $299/mo includes weekly refresh across all engines for one domain, Growth at $599/mo refreshes twice weekly across three domains, and Scale at $1,199/mo refreshes daily across ten domains. Managed engagements include it with an analyst reading the results for you.
**How many queries can I track?** Query volume is governed by your monthly AI credits: 200 on Solo, 600 on Growth and 2,000 on Scale. One credit covers one query run against one engine, so a 20-query set checked weekly across four engines is roughly 320 credits a month. You can buy additional credit packs if your query set grows.
**What are Curated Answers?** Curated Answers are the approved, answer-first responses SiteSonar places on your own pages so that both buyers and AI crawlers get a clean, quotable answer to a real question. They render inline in the page, not in a chat bubble. Each one is written from your own source material and approved by a human before it publishes.
**What data are the answers generated from?** Only your own content: your crawled pages, documentation, product copy and any source material you upload. SiteSonar does not invent product claims, and every generated answer is linked back to the source passage it was drawn from so a reviewer can check it. Anything unsupported is flagged rather than published.
**What does it change on my site?** It adds or rewrites the opening answer paragraph and FAQ block on a page, and attaches matching FAQPage structured data. Layout, design and navigation are untouched. The change is visible in a diff before you approve it.
**Which plan includes Curated Answers?** Answer drafting and the approval queue are available from Solo at $299/mo, and automated drafting of the fixes themselves starts at Growth at $599/mo. Scale adds white-label review and client-facing approvals for teams managing answers on behalf of others.
**Can I edit an answer before it goes live?** Yes, and most teams do. Every draft lands in the approval queue where you can edit the wording, reject it, or ask for a regeneration with different framing. Nothing publishes without an explicit approval.
**What does Visitor Identification do?** It identifies the companies visiting your site — including visitors arriving from AI assistants — and routes the high-intent ones to your CRM, Slack or a webhook. It answers the question AI-referred traffic usually leaves unanswered: which accounts actually read the page you just fixed. Company-level firmographics and the pages viewed come with each alert.
**What data does it use, and is it personal data?** It uses reverse-IP and firmographic enrichment to resolve company-level identity, not named individuals. SiteSonar does not build personal profiles or store PII without consent, and honors Global Privacy Control and CCPA opt-out signals. Configuration for GDPR regions is available on request.
**What does it change on my site?** It adds one lightweight script tag; nothing else on the page changes. There is no visible widget, no cookie banner change required beyond your existing disclosure, and no impact on your design. Removing the tag stops collection immediately.
**Which plan includes Visitor Identification?** It is available as an add-on on self-serve plans and included in Managed engagements. Slack and webhook routing require Growth ($599/mo) or above. Talk to us if you need a volume-based quote for a high-traffic site.
**What does Conversion Routing do?** It decides what a high-intent visitor sees and where their signal goes: which CTA to surface, which page to route them to, and which sales channel gets the alert. It closes the gap between an AI-referred visitor landing on a page and your team knowing about it. Rules are set by you and can be changed without a developer.
**What data does it use?** It combines on-site behaviour (pages viewed, dwell, repeat visits), the identified company from Visitor Identification, and the referring source including AI assistants. Those signals produce an intent score that triggers your routing rules. All of it is company-level, not personal profiling.
**What does it change on my site?** It can swap the CTA block on a page and trigger routing events; it does not restructure the page or alter your content. Every variation is defined by you in advance. If routing is turned off the page renders exactly as it did before.
**Which plan includes Conversion Routing?** Routing to Slack and webhooks starts at Growth ($599/mo). CRM routing and multi-brand rule sets are on Scale at $1,199/mo, and are included and configured for you in Managed engagements.
**What is Interactive Video?** Interactive Video places a live AI presenter on a page that a buyer can actually ask questions to, rather than a pre-recorded clip they watch passively. It answers from your approved content, so the answers match the rest of the site. It is most often used on pricing and product pages where buyers stall.
**What data does the presenter answer from?** Only your approved knowledge base: crawled pages, documentation and uploaded material. It uses the same source-linked answers as Curated Answers, so an answer given on video matches the answer written on the page. Out-of-scope questions are handed off to a form or a call booking rather than guessed at.
**What does it change on my site?** It embeds a player on the pages you choose. No other layout, template or content change is required, and it can be limited to a single page while you test it.
**Which plan includes Interactive Video?** Interactive Video is an add-on rather than a bundled plan feature, and is included in Managed engagements where we configure and maintain it for you. Pricing depends on session volume — ask for a quote on a scoping call.
**How do the SiteSonar modules relate to each other?** They form one loop rather than a menu of tools. Measurement modules produce the gaps, Fix modules turn gaps into drafted page changes, publishing modules ship them through your CMS, and reporting modules re-verify the engines and show the delta. Running only one stage is possible, but the compounding effect comes from the full loop.
**What runs automatically and what needs a human?** Measurement, scoring, gap detection, drafting and re-verification run automatically on a schedule. Publishing never does — every content or schema change waits in an approval queue for a human. That boundary is deliberate: SiteSonar automates the analysis and the drafting, not the decision to change your site.
**What is an AI credit spent on?** One AI credit covers one metered AI operation: a query run against one engine, a page-level readiness analysis, or a generated fix draft. A 20-query set checked weekly across four engines uses roughly 320 credits a month, which sits inside Growth's 600. Solo includes 200 credits, Growth 600 and Scale 2,000, and extra packs can be added at any time.
**Do I have to turn on every module?** No. Modules are independent and can be enabled per domain, so you can run measurement only on one site and the full loop on another. Most teams start with measurement plus fix drafting, then add publishing automation once they trust the drafts.
**How often does each module run?** Citation refresh is weekly on Solo, twice weekly on Growth and daily on Scale. Site crawls and readiness scoring run on the same cadence as the refresh, and content gap analysis re-ranks whenever new citation data arrives. Reports are generated monthly, with a weekly email digest in every plan.
**What paid add-ons does SiteSonar offer?** There are exactly three: Site Answers at $149/mo, an on-site AI answer widget that responds in your own approved language; Visitor Tracking at $149/mo, which identifies the companies arriving from AI engines; and AI Agents at $299/mo, which runs the drafting and monitoring work automatically. Each is a separate monthly subscription on top of your plan.
**How much does the SiteSonar AI chat widget cost?** The Site Answers widget is a $149/mo add-on available on Solo, Growth and Scale. It answers visitor questions using only your approved SiteSonar content, so the on-site answer matches what ChatGPT and Perplexity are told about you.
**How much does visitor identification cost?** Visitor Tracking is $149/mo on top of any paid plan and includes the Visitor Reveal identification provider, company-level de-anonymisation, AI-source attribution and CRM sync. It is not bundled into plan pricing because identification data carries its own per-lookup cost.
**Are connectors like WordPress and HubSpot free?** Yes. Every connector — WordPress, GitHub, MCP, HubSpot, Slack, Google Search Console, HeyGen and Visitor Reveal — is included free on every plan and is never sold as an add-on. A few connectors only become useful once a related add-on is active, but the connector itself never carries a charge.
**Can I add AI Agents to the Solo plan?** No. AI Agents is $299/mo and requires a Growth or Scale plan, because the agents consume the higher credit allowance and multi-domain scope those plans provide. Site Answers and Visitor Tracking are available on Solo, Growth and Scale.
**Can I cancel an add-on separately from my plan?** Yes. Add-ons bill as separate lines on the same subscription and can be removed at any time, taking effect at the end of the current billing cycle. Your plan is unaffected. Annual billing saves 15 percent on add-ons, the same discount as plans.
**What is an AI credit?** One AI credit covers one metered AI operation — most commonly checking one buyer query against one engine. A plan with 200 credits tracks roughly 25 queries refreshed weekly across the four main engines. Solo includes 200 credits a month, Growth 600 and Scale 2,000.
**What happens if I run out of credits?** Nothing breaks. Your dashboards, published content and reports keep working, and new citation checks simply pause until the next billing cycle.
**How much does SiteSonar cost?** Self-serve plans are Solo at $299/mo for one domain, Growth at $599/mo for three domains, and Scale at $1,199/mo for ten domains. Agency partner pricing and fully managed engagements are quoted individually, because they depend on the size of the client book and the scope of the work.
**Is there a free plan?** There is a 14-day free trial with no card required, but no permanent free tier after that. The trial includes the full measurement stack so you can see your real AI visibility baseline before you pay. A free one-off AI visibility snapshot is also available at /free-snapshot.
**Can an agency use SiteSonar for clients?** Yes, through the partner program. Partner pricing is quoted per agency, based on the size of your client book and the scope of each engagement, and includes white-label reports, client-facing dashboards and one parent account across every client. You set your own retail price and keep the margin.
**What is the difference between self-serve and managed?** Self-serve is a software licence your team operates; managed means the SiteSonar team runs the whole loop for you — query research, fix writing, publishing and reporting. Managed is scoped and quoted per engagement and carries the 90-day visibility guarantee. Self-serve customers can upgrade to managed at any time.
**Do you offer annual billing?** Yes, at 15 percent off on all self-serve plans. Annual pricing works out at $254/mo for Solo, $509/mo for Growth and $1,019/mo for Scale. Managed engagements are billed monthly against a fixed scope.
**Can I change plans later, and what if I cancel?** You can move up or down at any time and changes prorate automatically through Stripe. Cancelling stops future billing; content already published to your site stays on your site and remains yours. There is no long-term contract on self-serve plans.
**What does the managed team actually do each month?** A SiteSonar analyst runs the full loop for you: refreshes the query set, reviews citation movement across all engines, writes and publishes the highest-impact page fixes, and delivers a monthly report with the same three numbers every time. You get a weekly async update and one review call a month. Typical output is 8 to 20 published fixes a month depending on tier.
**What is not included in a managed engagement?** Managed does not include net-new website design or development, paid media management, general SEO link-building campaigns, or PR outreach. It also does not include writing content outside the AI visibility scope agreed at kickoff. Anything outside scope is quoted separately before work starts.
**How is the guarantee measured on a managed engagement?** Your AI Visibility Score, citation rate and tracked query wins are locked as a written baseline before work begins, and judged again at day 90. Improvement means any one of: score up 10+ points, citation rate up 15+ percentage points, or 5+ net-new queries where an engine now cites you. If none is met, subscription fees for the period are refunded.
**How does managed compare to hiring someone in-house?** You also get a team that has run this loop across multiple sites rather than one person learning AI search on your budget. In-house wins when you need deep, daily product knowledge in the writing.
**What happens after the first 90 days?** Most engagements continue month to month at the same tier, with the query set expanded as new topics prove out. Some teams step down to a self-serve plan once the backlog of structural fixes is cleared and their own team can run the loop. There is no lock-in either way.
**Do I need a minimum number of clients to join the partner program?** No minimum client count. Partner suits a small to mid-sized client book and Partner Plus is built for larger books and resellers. Pricing is quoted per agency after a short scoping call.
**Can I set my own retail price?** Yes, entirely. What you charge your client is your decision and we never see or police it. Partner pricing is quoted to your agency, and the difference between that and your retail price is yours.
**What happens if a client leaves?** Remove the site from your parent account and billing adjusts on the following cycle — there is no per-client contract or termination fee. Historical reporting for that client stays available to you for export.
**Will my client ever see SiteSonar branding?** Not on Partner or above. Reports, PDF exports and client dashboards carry your logo, colors and domain. SiteSonar stays invisible unless you choose to disclose it.
**Do you sell directly to my clients?** No. Deal registration protects any account you source, and we route inbound enquiries from a registered domain back to you. Our direct business is self-serve and managed engagements we originate ourselves.
**What exactly is guaranteed?** That your AI search visibility measurably improves within 90 days, or subscription fees for that period are refunded. Improvement means any one of three things measured against your locked baseline: AI Visibility Score up 10+ points, citation rate up 15+ percentage points, or 5+ net-new queries where an AI engine now cites you and previously did not. Hit any one and the guarantee is met.
**How is it measured?** Against a baseline locked in writing on day one and never changed. The same tracked query set is checked daily across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude, with Google Search Console and Google Analytics wired in as third-party supporting evidence. You can see the live numbers at any time — we are not grading our own homework at the end.
**What do I have to do for the guarantee to apply?** Three things: publish the content we recommend (you approve every word), keep SiteSonar connected for the full 90 days, and attend at least one review call. If recommended fixes sit unapproved for weeks, the guarantee is void because the work never shipped. Everything else is on us.
**What happens if the guarantee is not met?** We refund the subscription fees you paid during the 90-day period. There is no argument phase and no requirement to prove anything — the numbers are already on the dashboard and either cleared a threshold or did not. Content already published to your site stays yours.
**Who is eligible for the guarantee?** Managed engagements and self-serve customers who complete a baseline during their trial and stay on a paid plan for the full 90 days. It does not apply to sites blocked from AI crawlers, to brand-new domains with no crawlable content, or to accounts that skip the baseline step. Agencies can pass an equivalent commitment to their clients, backed by ours.
**Do you guarantee number one rankings?** No, and anyone who does is guessing. AI answers vary between runs and no vendor controls how ChatGPT or Perplexity assemble a response. We guarantee measured visibility improvement across a tracked query set, which is the part that can actually be verified.
**What happens on day one?** On day one we agree your tracked buyer query set, connect Google Search Console and Analytics if you use them, and start the first crawl and engine baseline. Nothing changes on your site yet. By the end of day one you have a locked baseline number and a first view of who the engines cite instead of you.
**How long does the crawl take?** Most sites finish the first full crawl within a few hours; 250-page sites are usually done in under an hour and large portfolios can take up to a day. The first engine baseline across all tracked queries completes within 24 hours. After that, refresh runs on your plan's cadence — weekly, twice weekly or daily.
**What needs my approval before anything goes live?** Every content and markup change. Drafted intros, FAQ blocks, JSON-LD schema and llms.txt updates all sit in an approval queue with a visible diff until a human approves, edits or rejects them. Measurement and reporting run without approval because they change nothing on your site.
**What integrations are required?** The only requirement is a crawlable site. Publishing automation needs one of: the WordPress plugin, a GitHub connection for code-based sites, or an MCP connector for other CMSs — and if you'd rather not connect anything, you can export the fixes and publish manually. Google Search Console and Analytics are optional but strongly recommended as third-party evidence.
**How quickly do published fixes show up in AI answers?** Re-verification runs seven days after publish, and that is usually the first point where movement is visible. Engines re-crawl on their own schedules, so some queries move in days and others take several weeks. The 90-day guarantee window exists because that is the honest timeframe for a full loop to prove out.
**Are these results typical?** They are real and independently verifiable in Google Search Console, but they are not a promise of the same outcome. Both published studies are B2B service businesses with existing crawlable content, which is the profile where AI visibility work moves fastest. A brand-new site with thin content will take longer.
**Why are the first case studies companies inside your own network?** Because we ran SiteSonar on ourselves before selling it to anyone. DoodleWeb builds SiteSonar and Amplify is a partner agency, and we disclose that on every page rather than dressing them up as arm's-length customers. Client studies are being published as accounts reach the 90-day mark.
**How long did these results take?** Both studies cover a 90-day window from locked baseline to final measurement, with the first visible movement inside the first three weeks of publishing fixes. The bulk of gains landed between weeks 4 and 10 as engines re-crawled the changed pages.
**What plan do these case studies correspond to?** Both were run on the equivalent of the Growth plan ($599/mo, 3 domains, 600 AI credits) with the full fix-and-publish loop enabled, plus hands-on analyst time comparable to a Managed engagement. A Solo plan at $299/mo would produce the same measurement but leave the writing and publishing to you.
**Can I talk to a reference before buying?** Yes. Ask on a scoping call and we will arrange a conversation with a customer running a comparable site and query set. We do not send references cold to prospects, so there is a scheduling step.
**What was actually changed on the DoodleWeb site?** Answer-first opening paragraphs on the highest-intent service pages, FAQ blocks with matching FAQPage schema, Organization and Service JSON-LD, an llms.txt file, and internal links that connected orphaned pages to the pages engines were already reading. No redesign and no migration. Every change was reviewed and approved before it published.
**How long did the work take?** The first fixes shipped in week one and the measured window ran a full 90 days from the locked baseline. Most of the citation movement appeared between weeks 4 and 10 as the engines re-crawled changed pages. Ongoing work has continued at a lower volume since.
**Are these results typical for a services business?** They are at the strong end. DoodleWeb had a well-crawled site with real depth of content, which is the ideal starting point — the work was making existing expertise quotable rather than creating it. A site with thin content would need content production first, which takes longer.
**What plan does this correspond to?** Growth-level tooling at $599/mo (3 domains, 600 AI credits, fix drafting and GEO Autopilot) plus analyst time equivalent to a Managed engagement. Measurement alone, on Solo at $299/mo, would have surfaced the same gaps without the drafting and publishing.
**Is DoodleWeb an independent customer?** No, and we say so on the page. DoodleWeb builds SiteSonar, so this is us running the product on our own business before selling it. It is disclosed precisely because a hidden relationship would undermine every other number on the site.
**What was changed on the Amplify site?** The highest-intent service and comparison pages were rewritten to lead with a direct answer, FAQ blocks and FAQPage schema were added, Organization schema and llms.txt were published, and internal linking was rebuilt around the topics engines were already citing competitors for. Design and structure stayed as they were.
**How long did it take to see movement?** First movement appeared within about three weeks of the initial publishes, with the full measured window running 90 days from baseline. Queries where a competitor was already cited took longest, because the engine had to be given a clearly better source.
**Are these results typical?** They are representative of an agency with existing authority and a crawlable site, not a guarantee. Results depend heavily on how much genuine expertise already exists on the domain. We publish the baseline alongside the outcome so the starting point is visible.
**What plan does this correspond to?** Growth-level tooling ($599/mo) with the fix-and-publish loop enabled, run with hands-on support equivalent to Managed. An agency running this themselves would use the Partner program, which is quoted per agency.
**What is your relationship to Amplify?** Amplify is a partner agency inside our own network, disclosed openly on the page. That means the engagement had closer collaboration than a typical arm's-length account. Independent client studies are being published as those accounts hit 90 days.
**What results did Wildflower Hemp Co see with SiteSonar?** The AI citation rate across ten tracked buyer queries rose from 40 percent to 50 percent in 14 days, a 10-point gain measured against a locked day-0 baseline on ChatGPT, Perplexity, Gemini and Claude. AI referral sessions reached 105 in the measured period, up 9.4 percent period on period, with 104 of those coming from ChatGPT.
**How quickly did AI referral traffic appear?** Inside the first week of the first fixes going live, which is faster than the three-week window we usually quote. The catalogue already had genuine product, sourcing and lab-testing depth, so the engines had real material to cite once it was structured answer-first with schema and an llms.txt at the root.
**Is the Wildflower Hemp Co engagement finished?** No. It is active and fixes ship weekly. The numbers published here are the two-week checkpoint, not a final result, and the day-90 guarantee checkpoint is still ahead. We update the page as each measured window closes rather than waiting for a tidier number.
**Did Google search traffic improve at the same time?** No, and we publish that too. Classic Search Console clicks and impressions were down across the same window for reasons that predate the engagement. AI visibility moved first; the broader organic recovery is separate work that is still in progress.
**What was actually changed on the site?** Answer-first rewrites on the highest-intent category and product pages, FAQ blocks with FAQPage schema, Product and Organization JSON-LD across the catalogue, an llms.txt at the root, and AI referral tracking split out from organic in GA4. Because hemp is a regulated category, every draft went through client approval before publishing.
**What is the honest difference between SiteSonar and other AI visibility tools?** Most tools in this category measure AI visibility very well and stop there; SiteSonar measures it and then drafts, publishes and re-verifies the fix. If your bottleneck is knowing where you stand, several competitors will serve you well. If your bottleneck is that nobody has time to act on the report, that gap is what SiteSonar was built for.
**When should I choose a measurement-only tool instead?** Choose a pure measurement tool when you already have a content team with spare capacity, when you need very large prompt volumes for research rather than remediation, or when your organisation forbids any external system writing to your CMS. Those are real cases and we would rather you buy the right thing.
**Do these comparisons stay current?** We review them quarterly and after any major competitor release, and we date the last review on each page. Competitors ship fast, so if you spot something out of date tell us and we will correct it. Where a competitor is genuinely better at something, that is stated on the page.
**Can I run SiteSonar alongside another tool?** Yes, and some teams do during evaluation. Running both for a month is the cleanest way to compare citation data, since methodologies differ between vendors. Nothing in SiteSonar conflicts with another tracking tool.
**What is the honest difference between SiteSonar and Profound?** Profound is an enterprise-grade AI visibility analytics platform with deep prompt-volume data; SiteSonar is a closed loop that measures, fixes and re-verifies. Profound will give a large team richer analytical surface area. SiteSonar will give a small team published changes and a measured delta without adding headcount.
**What does Profound do better?** Profound has more mature enterprise analytics: larger prompt datasets, deeper conversational analytics and share-of-voice modelling, and an enterprise procurement motion with the compliance paperwork that comes with it. If you have a dedicated AI-search analyst and want the richest dataset to interrogate, Profound is the stronger analytics product.
**When should I choose Profound instead of SiteSonar?** Choose Profound when you are a large enterprise with an in-house team that will act on the data themselves, when you need very high prompt volumes for market research, or when procurement requires a vendor at that scale. SiteSonar makes more sense when the remediation work is the constraint.
**How do the prices compare?** SiteSonar self-serve is $299 to $1,199 per month with public pricing, and managed engagements are scoped and quoted. Profound is quote-based enterprise pricing and typically lands well above that range. Compare on total cost including the people needed to act on the output.
**What is the honest difference between SiteSonar and Otterly?** Otterly is a focused, affordable AI search monitoring tool; SiteSonar is a full measure-fix-prove loop. Otterly tells you where you are cited across engines at a low monthly cost. SiteSonar adds the drafting, approval and publishing layer plus re-verification, at a higher price point.
**What does Otterly do better?** Otterly is cheaper and simpler. If all you want is a clean weekly readout of brand mentions and links across AI search, it does that with far less setup and a much lower bill than any SiteSonar plan. For a small team monitoring one brand on a tight budget, Otterly is the better-value purchase.
**When should I choose Otterly instead?** Choose Otterly when monitoring is genuinely all you need, when your budget is under a few hundred dollars a month, or when your content team already has capacity and just needs a signal. Move to SiteSonar when the reports keep arriving and nothing on the site changes.
**Can I switch from Otterly without losing history?** You keep your Otterly history in Otterly; SiteSonar starts its own baseline from the day you connect. We recommend running both for 30 days so you can compare methodologies before cancelling anything. Your tracked query list can be imported as a simple list.
**What is the honest difference between SiteSonar and Peec AI?** Peec AI is a well-built European AI visibility analytics tool with strong competitor benchmarking; SiteSonar closes the loop by shipping the fix and re-verifying it. Both measure citations across the major engines. The divergence is entirely in what happens after the gap is found.
**What does Peec AI do better?** Peec AI has a cleaner competitive benchmarking view and a strong European footprint, including EU data residency that matters to some buyers. Its interface for comparing your share of citations against a named competitor set is excellent and, for pure benchmarking, arguably nicer to use than ours.
**When should I choose Peec AI instead?** Choose Peec AI when EU data residency is a hard requirement, when competitor benchmarking is your primary use case, or when your team will do the remediation in-house regardless of tooling. SiteSonar is the better fit when you want the fixes written and published for you.
**Do you both track the same engines?** Broadly yes — ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude are covered by both, though sampling methodology and refresh frequency differ, so absolute numbers will not match exactly. Trend direction is the number to compare across tools, not the raw score.
**What is the honest difference between SiteSonar and Intercom?** They solve different problems: Intercom is a customer messaging and support platform, SiteSonar is an AI search visibility platform. Intercom answers people who are already on your site; SiteSonar works on whether AI assistants cite you before anyone arrives. Most teams that compare them end up running both.
**What does Intercom do better?** Everything to do with conversations and support: live chat, ticketing, help centre, AI support agents, and the workflows around a customer who already has a question. SiteSonar does not compete with any of that and does not try to.
**When should I choose Intercom instead?** Choose Intercom when your problem is support volume, response time or on-site conversation. Choose SiteSonar when your problem is that ChatGPT or Perplexity recommends a competitor when a buyer asks about your category.
**Does SiteSonar replace on-site chat?** No. SiteSonar's Curated Answers render inline on the page rather than in a chat bubble, and they are designed for buyers and crawlers reading a page, not for support conversations. If you need a support inbox, keep your support tool.
**Where is my data stored?** Data is stored on managed cloud infrastructure in the United States, encrypted in transit with TLS and at rest. Access is role-based and limited to the staff who need it to operate the service. Regional hosting can be discussed for enterprise and managed engagements.
**What data does SiteSonar retain, and for how long?** We retain your crawled page content, tracked query results, engine responses and account records for as long as your account is active, because the history is what makes trend measurement possible. On cancellation, data is deleted within 30 days on request, and export is available before then. Visitor Identification data is company-level and configurable to a shorter retention window.
**Is my content used to train AI models?** No. Your content is used only to serve your account — analysis, drafting and reporting — and is never used to train models for SiteSonar or anyone else. Where third-party model APIs are used to generate drafts, they are called under agreements that exclude training on submitted data.
**What is your compliance posture?** SiteSonar operates GDPR- and CCPA-aware processing, honors Global Privacy Control signals, and uses subprocessors under data-processing agreements. A DPA is available on request for paid accounts. We are happy to complete standard security questionnaires during procurement.
**Can SiteSonar publish to my site without permission?** No. Publishing requires an explicit connection you authorise — WordPress plugin, GitHub connection or MCP connector — and every individual change requires a human approval in the queue. Revoking the connection stops all write access immediately.
**Who builds SiteSonar?** SiteSonar is built by DoodleWeb, a B2B web and growth agency, with Amplify AI as a partner on AI systems work. It is led by Chandan Sharma and Dan Cone. The team built it because they needed it for their own clients before it existed as a product.
**What is the relationship between SiteSonar, DoodleWeb and Amplify?** DoodleWeb is the company that builds and operates SiteSonar; Amplify is a partner agency that helped shape the AI-agent side of the product and also runs it on its own site. Both appear in our case studies and both relationships are disclosed on those pages. Neither is presented as an independent customer.
**Why was SiteSonar built?** Because agency clients started asking why ChatGPT recommended a competitor, and none of the existing tools could do anything about it beyond producing a report. The team was already doing the remediation work by hand — answer-first rewrites, schema, llms.txt — and productised it. The closed loop is the part that was missing from the market.
**How big is the team, and who would I work with?** SiteSonar is a small, senior team rather than a layered account structure — on managed engagements you work directly with the analyst doing the work and with one of the founders. That is a deliberate trade-off: less bureaucracy, and a limit on how many managed accounts we take at once.
**What does GEO Autopilot automate?** It automates the loop between detection and publication: it finds where an engine cites a competitor instead of you, drafts the page fix (answer-first intro, FAQ block, JSON-LD schema, llms.txt updates), stages it for approval, publishes on approval, and re-verifies the engines seven days later. What is automated is the analysis, the writing and the shipping — not the decision.
**Does anything publish without me approving it?** No. Every draft — copy, schema or page change — lands in an approval queue with a visible diff, and nothing ships until a human clicks approve. You can edit any draft before approving, or reject it outright. That boundary does not change on any plan.
**How does the re-verification work?** SiteSonar snapshots the citation rate for each affected query at the moment a gap is detected, then re-runs the exact same prompts across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude seven days after publish. You see the before and after side by side per query. If a fix did not move the number, it goes back into the queue with a different approach.
**Where does Autopilot publish to?** The WordPress plugin, a GitHub commit for code-based sites such as Next.js or static builds, or any other CMS through the MCP connector — Webflow, Shopify, Wix and custom systems included. If you prefer not to connect anything, every fix can be exported and pasted in manually.
**Is my brand voice preserved?** Yes. Autopilot writes against brand guidelines extracted from your own site plus any style rules you add, and every draft is fully editable in the queue before it ships. Teams typically edit heavily in the first two weeks and barely at all after that.
**Which plan includes GEO Autopilot?** GEO Autopilot starts at Growth, $599/mo for three domains and 600 AI credits. Solo at $299/mo includes detection and gap ranking but not automated fix drafting. Scale at $1,199/mo adds daily refresh and unlimited pages per domain.
**What is included in the free AI visibility snapshot?** The snapshot checks how ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude answer a set of buyer queries for your category, shows whether you are cited and who is cited instead, and flags the top structural issues on your site that keep you out of the answers. It is a genuine read of your current position, not a lead-gen teaser. You get it as a written report.
**How long does the snapshot take?** Most snapshots are back within one business day of submitting your URL and company name. Larger sites or unusual categories can take up to two. You only need to give us a URL and a company name to start.
**Do I need a credit card?** No card, no trial signup and no obligation. The snapshot is free and there is nothing to cancel afterwards. If you decide to continue, self-serve plans start at $299/mo with a 14-day free trial.
**How is the snapshot different from the free trial?** The snapshot is a one-off, human-reviewed read of where you stand today. The 14-day free trial gives you the live product: continuous tracking, your own dashboard, gap ranking and drafted fixes. Many people take the snapshot first and start a trial afterwards.

## About

URL: https://sitesonar.ai/about
SiteSonar is built by DoodleWeb and led by Chandan Sharma and Dan Cone. The team ran the full Measure, Fix, Prove loop on its own properties before selling it to any customer, and publishes those results as case studies.

## Security

URL: https://sitesonar.ai/security
SiteSonar keeps every workspace isolated, never trains models on customer content, and operates in line with GDPR and CCPA. SOC 2 is in progress. The tracking script is loaded asynchronously and can be removed cleanly at any time.

Last updated: 2026-08-09