# SiteSonar — full context > SiteSonar is an AI search visibility platform for B2B companies. It measures whether ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode cite your brand on the questions your buyers actually ask, automatically writes and publishes the fixes for the queries you are losing, then re-verifies the citation lift seven days later. Buyers now research inside language models before they ever open a search engine. If ChatGPT, Perplexity, Gemini, or Claude names a competitor when someone asks about your category, that buyer never becomes a visit you can measure. SiteSonar exists to make that answer name you instead. The product runs a single closed loop: Measure, Fix, Prove. It tracks citations across seven AI surfaces on the buyer queries that matter, scores every page for AI readability, drafts answer-first content, FAQ blocks, and JSON-LD schema for the gaps it finds, publishes the approved drafts to WordPress, GitHub, or any CMS over MCP, then re-queries the engines seven days later to show whether the citation moved. SiteSonar has three priced offers: Agencies at $599 per month for three domains and 600 monthly AI credits, Done for you Core at $1,200 per month for one domain, and Done for you Custom from $2,500 per month. Programs beyond that are quoted after a meeting. It is built by DoodleWeb. Profiles: LinkedIn https://www.linkedin.com/company/site-sonar/ · X https://x.com/sitesonarai · YouTube https://www.youtube.com/@sitesonar ## Home SiteSonar measures AI search visibility, ships the fix, and proves the lift. Everyone else sends a report; SiteSonar publishes the change and re-checks the engine. The loop has three stages. Measure: SiteSonar tracks whether ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode cite your brand on the buyer queries that matter, and scores every page for AI readability. Fix: it drafts answer-first intros, FAQ blocks, and JSON-LD schema for each gap and queues them for approval. Prove: it publishes the approved fix and re-queries the engines seven days later to show whether the citation moved. SiteSonar is used three ways. Marketing teams run it themselves on a self-serve licence. Agencies resell it white-label to their clients. Companies that want the outcome without building an internal function hire SiteSonar Managed. ## Platform ### AI Visibility URL: https://sitesonar.ai/platform/ai-visibility Get cited when buyers ask AI about your category. SiteSonar structures your site so ChatGPT, Perplexity, Claude, and Google AI Overviews can read, understand, and quote you, instead of naming a competitor. What it does: - Ingests and structures your whole site. - Adds the schema and answer formatting AI engines need to quote you. - Configures llms.txt and tracks where you appear across engines. Why it matters: Buyers research inside LLMs now and often decide before they ever visit your site. If you are not in the answer, you are invisible to the part of the funnel that matters most. Where it fits: Configured in week one of the fourteen-day rollout, refreshed on every site change. ### Curated Answers URL: https://sitesonar.ai/platform/curated-answers Answer your buyer's real question, right on the page. No chat bubble to hunt for. SiteSonar surfaces the exact answer in context, so visitors get what they need without digging or bouncing. What it does: - Reads your site and builds an answer layer. - Responds to the visitor's intent in place, on the page. - Keeps answers current as your content changes. Why it matters: People skim and want the specific answer fast. A chat bubble makes them hunt. On-page answers meet them where their eyes already are. Where it fits: Goes live alongside AI visibility in the first week of rollout. ### Visitor Identification URL: https://sitesonar.ai/platform/visitor-identification Intent analysis software for the companies AI is sending you. Intent analysis software identifies the companies behind anonymous traffic, scores their buying intent in real time, and routes the hot accounts to sales — before they ever fill out a form. What it does: - De-anonymizes 30–60% of B2B traffic at the company level. - Scores buying intent from page depth, repeat visits, and high-intent paths. - Routes hot accounts to Slack, HubSpot, Salesforce, or any webhook in seconds. - Enriches each session with firmographics: industry, size, region, tech stack. Why it matters: Forms convert under 3% of B2B traffic. Intent analysis software turns the other 97% — the silent researchers — into named accounts your sales team can actually open a conversation with. Where it fits: Detection switches on around day seven of the rollout, scoring stabilizes by day fourteen. ### Conversion Routing URL: https://sitesonar.ai/platform/conversion-routing Turn intent into pipeline. The moment a visitor shows intent, SiteSonar points them at the next best action, a demo, pricing, or a short video. What it does: - Detects intent in real time. - Routes each visitor to the right next step. - Hands off cleanly to your existing funnel. Why it matters: The traffic you get now is higher intent than ever. Treating it like 2019 traffic leaves pipeline on the table. Where it fits: Tuned in week two as identification data fills in. ### Interactive Video URL: https://sitesonar.ai/platform/interactive-video Turn passive views into conversations. Video that responds to what the buyer actually wants to know, turning attention into qualified pipeline. What it does: - Adds responsive video to your existing pages. - Answers follow-up questions inside the video moment. - Captures intent and hands it to routing. Why it matters: A view is attention you already earned. Interactive video keeps that attention moving toward a conversation instead of a bounce. Where it fits: Adds on after the core loop is live and measuring. ## Capabilities ### AI Visibility & Detection — Know exactly where AI sees you. Track every citation across ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode — and see the buyer questions where competitors are winning. - **Visibility Tracker**: Monitors whether ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode cite your brand across your buyer queries — with competitor share-of-voice. - **Multi-engine coverage**: Real answers pulled from each engine (web-search grounded), not a single-source estimate. - **Query generation** (2 AI credits): Auto-derives the questions your buyers actually ask from your site content. - **Citation gap detection**: Flags every prompt where a competitor is cited and you're absent — the raw material for GEO Autopilot. ### Closed-Loop Optimization — Fixes, not just findings. Detect the gap, write the fix, publish it, and re-verify the lift. One continuous loop — nothing goes live without your approval. - **GEO Autopilot** (8 AI credits): The flagship. Detects competitor-won queries, auto-writes the fix, queues it, publishes it, and re-verifies the citation lift after 7 days. - **AEO — Answer Engine Optimization**: Makes pages quotable by AI: answer-first structure, entities, FAQ, passage-level citability. - **SEO health & fixes**: Technical and on-page SEO scoring with concrete, per-page remediation. - **AI Readiness scoring**: Page-level AEO/SEO/GEO scores bucketed ready / needs work / not ready, with a progress timeline. - **AI fix drafts** (3 AI credits): Generates answer-first intros, FAQ HTML, and JSON-LD schema for any page — ready to publish. - **llms.txt generator** (3 AI credits): Builds a standards-compliant, AI-enriched llms.txt so AI crawlers understand your site. - **AI Suggestions** (1 AI credits): Regenerable content-improvement recommendations you can review and apply. - **Site reports** (5 AI credits): Full site audit — Lighthouse + accessibility (axe) + an AI summary of what to fix. ### Publish Anywhere — It ships the fix for you. WordPress, GitHub, Webflow, Shopify, Wix, or custom CMS. Every draft moves through an approval queue you control. - **Approval queue**: Every proposed change is reviewed and approved by you before it goes live. Full control, zero surprises. - **WordPress plugin**: One-click connect. Publishes llms.txt, blog posts, and page fixes directly; monitors plugin health. - **GitHub publishing**: Commits llms.txt and blog posts to your repo/branch — ideal for code, Lovable, Next, and static sites. - **AI-agent (MCP) connector**: Token-scoped API lets Claude, Cursor, or any agent read your pending fixes and push them to Webflow, Shopify, Wix, or custom CMS. - **AI blog drafting** (5 AI credits): Generates full blog drafts and routes them into your WordPress or GitHub publishing flow. - **Done-for-you option**: Prefer hands-off? The DoodleWeb team can implement changes for you. ### The Website Assistant — Turn AI-earned traffic into conversations. An on-site AI assistant, trained on your knowledge base, that answers in the moment — with an optional HeyGen live avatar for video responses. - **On-site AI assistant**: Answers visitor questions live from your knowledge base and crawled pages using retrieval-augmented AI. - **HeyGen live avatar video**: Optional lifelike avatar that responds on video — not just a text bubble. - **Proactive triggers**: Rules based on visitor behavior (time on page, scroll depth, exit intent) start the right conversation at the right moment. - **Branded appearance**: Full control of colors, copy, and layout so the assistant matches your site. - **Conversations inbox**: Every chat, with feedback/sentiment, session source, device, and geo context. - **One-tag install**: A single embed snippet with a step-by-step guide. Live in about 14 days. ### Lead & Visitor Intelligence — Visibility becomes pipeline. Named companies, scored leads, and CRM sync — so the traffic AI sends you turns into deals your team can actually work. - **Visitor identification**: Reveal the named companies visiting your site (via Visitor Reveal / Kwanzoo) — not just anonymous sessions. - **Lead scoring**: Every lead scored hot / engaged / new from intent signals — demo, pricing, integration, urgency, team size. - **Lead capture**: The assistant collects name, email, company, and phone in-conversation, with the full intent context attached. - **HubSpot CRM sync**: Push captured leads and conversation notes to HubSpot with custom field mapping and duplicate handling. - **Question insights**: Analyzes what visitors keep asking — a live feed of demand and content gaps. - **Slack & email alerts**: Get notified the moment a hot lead arrives or your AI visibility shifts. ### Autonomous AI Agents · Paid add-on — The playbook runs itself. Autonomous Claude agents run detection, drafting, publishing, and re-verification on a schedule, still through your approval queue. - **Content Agent**: Finds uncited buyer queries, writes the answer + FAQ + schema, and queues it for approval — on a schedule. - **Optimization Agent**: Continuously scores pages for AEO/SEO/GEO and generates per-page fixes. - **GEO Autopilot Agent**: Runs the full detect → fix → publish → re-verify loop autonomously, proving before/after each cycle. - **You stay in control**: Agents propose; the approval queue means nothing goes live without your sign-off. ### Reports, Knowledge & Operations — Proof and control. Weekly per-domain digests, monthly intelligence reports, and a shared knowledge base that keeps every answer accurate. - **Performance dashboard**: AI visibility, leads, and assistant activity at a glance. - **Monthly intelligence report**: Citations, GEO Autopilot wins, leads, conversations, and top visitor questions in one report. - **Weekly email digest**: Per-domain summary of citations, leads, conversations, and content shipped — sent to whoever you choose. - **Knowledge base**: Manage the answers, docs, and facts the assistant draws from; upload files for RAG indexing. - **Crawled pages**: Browse every page SiteSonar has crawled to power AI answers and optimization. - **Multi-domain & workspaces**: Manage several sites, invite members, assign roles, and control access from one workspace. ## Pricing URL: https://sitesonar.ai/pricing ### Core offers - **Agencies — $599/mo** ($509/mo billed annually): 3 domains: your agency website plus two client domains, 600 AI credits per month, reset monthly. Run AI visibility for your agency and two clients. $599 monthly or $509 per month billed annually, saving 15 percent. - **Done for you · Core — $1,200/mo**: 1 domain. One domain, run by our team. You approve, we publish. Billed monthly by invoice, card or ACH. Cancel with 30 days' notice.. - **Done for you · Custom — $2,500/mo**: Up to two domains or languages. Everything in Core, scaled to your market, with a standing weekly session. Scoped on a call, billed monthly by invoice, 3-month initial term.. ### Paid add-ons Add-ons are separate recurring subscriptions with their own price. There are exactly three. They are not included in either core offer price. - **Site Answers — $149/mo** (available on Agencies, Done for you Core): The on-page AI assistant that answers visitors and captures leads. A branded chat assistant that answers visitor questions using your crawled pages and knowledge base. Conversations are logged, leads are scored, and repeated questions reveal content gaps. - **Visitor Tracking — $149/mo** (available on Agencies, Done for you Core): See which companies are reading your pages. De-anonymizes traffic at the company level, turning a quiet visit from a target account into a signal your sales team can act on. - **AI Agents — $299/mo** (available on Agencies, Done for you Core): Agents that run your visibility playbook on a schedule. Agents find lost buyer queries, draft content and schema, and route every proposed change through your approval queue. ### Connectors (free on every plan) Connectors are free and included on every plan. They are how SiteSonar reaches your stack. They are never priced and are never sold as add-ons. - **WordPress** (Publishing): Publishes approved files and page fixes directly and monitors plugin health. - **GitHub** (Publishing): Commits approved content to your repository and branch. - **MCP connector** (Publishing): Lets approved agents read pending fixes and publish them to connected systems. - **HubSpot** (CRM): Syncs captured leads and conversation notes. Requires the Site Answers or Visitor Tracking add-on. - **Slack** (Alerts): Sends lead and visibility alerts to your team. - **Google Search Console** (Analytics): Cross-checks citation lift against impression and click data. - **HeyGen LiveAvatar** (Engagement): Adds an interactive video presenter. Requires the Site Answers add-on. - **Visitor Reveal** (Identification): Provides company identification for Visitor Tracking. Requires the Visitor Tracking add-on. Annual billing saves 15 percent on the Agencies offer, which includes a 14-day free trial. Done for you Core is billed monthly by invoice using card or ACH and can be cancelled with 30 days' notice. ### Feature comparison #### Price and scope - Monthly price: Agencies — $599; Done for you Core — $1,200 - Domains included: Agencies — 3; Done for you Core — 1 - AI credits per month: Agencies — 600; Done for you Core — Operated by our team - Annual billing: Agencies — $509/mo, billed annually; Done for you Core — Monthly invoice #### Delivery - AI visibility tracking: Agencies — Yes; Done for you Core — Yes - Resource Hub and approval queue: Agencies — Yes; Done for you Core — Yes - GEO Autopilot and engine readiness: Agencies — Yes; Done for you Core — Yes - White-label reporting and agency parent account: Agencies — Yes; Done for you Core — No - Buyer-question research by our team: Agencies — No; Done for you Core — Yes - Answer pages written and published by our team: Agencies — No; Done for you Core — Yes - Schema, llms.txt, robots and listing work: Agencies — No; Done for you Core — Yes - Content approval before publishing: Agencies — Yes; Done for you Core — Yes - Reporting cadence: Agencies — Weekly; Done for you Core — Monthly citation-lift report - 90-day AI Search Visibility Guarantee: Agencies — Yes; Done for you Core — Yes ## How it works SiteSonar runs one loop continuously. Week one is measurement: the site is scanned, buyer queries are generated, and every engine is queried to establish a baseline. Week two is the first fix cycle: gaps are ranked by revenue impact, drafts are written, and the approval queue fills. Week four is the first proof point: published fixes are re-verified against the engines and the citation delta is reported. At the 90-day mark the full before-and-after is published. ## Guarantee URL: https://sitesonar.ai/guarantee SiteSonar backs every managed engagement with a 90-day citation guarantee: if tracked citation coverage has not improved within 90 days of the first published fix, the engagement continues at no cost until it does. ## Managed service URL: https://sitesonar.ai/managed ### Done for you · Core — $1,200/mo (1 domain) Billed monthly by invoice, card or ACH. Cancel with 30 days' notice. - Up to 20 buyer questions tracked daily across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews - One fact-checked answer page drafted per working day; nothing goes live without your approval - Schema, llms.txt and robots.txt fixed and kept current - Directory and listing submissions for your category - Monthly citation report with measured lift - Approvals by email, no meetings required ### Self-serve or managed - Offer: self-serve — Agencies; managed — Done for you Core - Monthly price: self-serve — $599; managed — $1,200 - Domains: self-serve — 3; managed — 1 - Who operates it: self-serve — Your agency; managed — The SiteSonar team - Who writes and publishes: self-serve — Your team approves and publishes; managed — We write and publish after your approval - Reporting: self-serve — Weekly, white-label; managed — Measured citation lift every month - Billing: self-serve — $599 monthly or $509/mo billed annually; managed — Monthly invoice by card or ACH - Cancellation: self-serve — Cancel before renewal; managed — Cancel with 30 days' notice ## For agencies URL: https://sitesonar.ai/solutions/agencies ### Agencies — $599/mo Agencies that want a self-serve, white-label AI visibility system under one parent account. 3 domains: your agency website plus two client domains. 600 AI credits per month, reset monthly. - AI visibility tracking across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Microsoft Copilot - Resource Hub with approval queue - GEO Autopilot - Engine readiness scoring - Weekly reports - White-label reporting - Agency parent account - 14-day free trial ## Case studies URL: https://sitesonar.ai/case-studies DoodleWeb moved from zero citations to 60 percent citation coverage on its tracked buyer queries. Amplify moved a set of category queries from competitor-cited to cited. Both are agencies inside the SiteSonar network. Wildflower Hemp Co, a direct-to-consumer hemp brand and a live customer engagement, raised its AI citation rate from 40 percent to 50 percent across ten tracked buyer queries in 14 days and recorded 105 AI referral sessions with the first referrals arriving inside week one; that engagement is still running and its numbers are published as each measured window closes. ## Compare ### SiteSonar vs Gushwork URL: https://sitesonar.ai/compare/gushwork Choose Gushwork for a lead-generation service with an AI SDR attached. Choose SiteSonar for approval control, a written baseline and measured results. SiteSonar is $599/mo for Agencies or $1,200/mo for Done for you Core. Where they are strong: - A research, strategy, content and authority agent set that publishes pages inside 30 days. - A follow-up agent that calls and qualifies leads. - Monthly billing with no contract. Where SiteSonar is different: - Every draft waits in an approval queue with a preview, nothing publishes without you. - A baseline is locked in writing on day one and the day-90 guarantee is judged against it: score up 10 points, citation rate up 15 percentage points, or 5 net-new cited queries, otherwise fees are refunded. - LinkedIn posts in the executive's voice, Reddit reply drafts and YouTube scripts are part of the loop. - A 14-day free trial on the Agencies offer. - Starting price: SiteSonar — $599/mo Agencies, $1,200/mo Done for you Core; Gushwork — From $900/mo, reviewers report $900 to $2,200 all-in - Free trial: SiteSonar — Yes, 14 days; Gushwork — No - Approval before publishing: SiteSonar — Always; Gushwork — Optional, can be required - Written baseline: SiteSonar — Yes; Gushwork — Not advertised - Guarantee: SiteSonar — 90-day; Gushwork — None published - Surfaces tracked: SiteSonar — 7 named; Gushwork — Multi-engine - LinkedIn and Reddit execution: SiteSonar — Yes; Gushwork — Not emphasized - Lead follow-up calling: SiteSonar — No; Gushwork — Yes, add-on Gushwork pricing and agent descriptions from the vendor's public pages and the Affinco review dated September 30, 2026. SiteSonar pricing from sitesonar.ai/pricing. Checked October 8, 2026. ### SiteSonar vs Lean Labs URL: https://sitesonar.ai/compare/lean-labs Choose Lean Labs for off-site authority at scale and HubSpot expertise. Choose SiteSonar for a weekly on-site loop with a written baseline and guarantee. SiteSonar is $599/mo self-serve or $1,200/mo managed. Where they are strong: - Off-site authority building is a core service. - An Answer Hub built for LLM ingestion as part of the Launchpad. - Deep HubSpot expertise. Where SiteSonar is different: - - Re-verification seven days after every published fix, per page. - LinkedIn, Reddit and YouTube drafting inside the same loop. - A guarantee with published thresholds, none is published by Lean Labs. - Entry cost: SiteSonar — $599/mo or $1,200/mo; Lean Labs — From $12,000 one-time plus from $5,000/mo - Free baseline: SiteSonar — Yes, free snapshot; Lean Labs — Yes, AEO Baseline Score - Guarantee: SiteSonar — 90-day; Lean Labs — None published - Per-publish re-check: SiteSonar — Yes, day 7; Lean Labs — Tracking - Off-site backlinks at scale: SiteSonar — Opportunity-driven; Lean Labs — Yes, core - LinkedIn and Reddit drafting: SiteSonar — Yes; Lean Labs — Not core - Self-serve option: SiteSonar — Yes; Lean Labs — No - White-label for agencies: SiteSonar — Yes; Lean Labs — No Lean Labs pricing from leanlabs.com/faq/answer-engine-optimization/how-much-do-aeo-services-cost. SiteSonar pricing from sitesonar.ai/pricing. Checked October 8, 2026. ### SiteSonar vs Otterly.AI URL: https://sitesonar.ai/compare/otterly Otterly is a great budget monitor for teams that just want to see where they stand. If you need the platform to actually move the number — write pages, publish them, and prove the lift — you'll outgrow Otterly the first month you try to act on a report. SiteSonar Agencies is $599/mo for three domains and includes the self-serve visibility, publishing, reporting, and agency workflow. Different category, different outcome. Where they are strong: - - Simple, focused monitoring UI. - Good for a first sanity-check on brand mentions. Where SiteSonar is different: - Detect → Write → Publish → Prove loop, not a report. - Generous per-domain prompt coverage vs. Otterly's ~15 on Lite. - Turns AI-earned traffic into named companies and scored leads. - AI Agents can run the loop end-to-end through your approval queue. - Track AI citations (ChatGPT · Perplexity · Gemini · Claude): SiteSonar — yes; Otterly.AI — yes - Competitor share-of-voice: SiteSonar — yes; Otterly.AI — yes - Queries / prompts tracked: SiteSonar — Per-domain, generous; Otterly.AI — 15 (Lite) - Auto-writes the fix for each gap: SiteSonar — yes; Otterly.AI — no - Publishes to your site (WordPress / GitHub / any CMS): SiteSonar — yes; Otterly.AI — no - Re-checks & proves the lift (before → after): SiteSonar — yes; Otterly.AI — no - Autonomous AI agents (Claude): SiteSonar — yes; Otterly.AI — no - Identify anonymous companies visiting: SiteSonar — yes; Otterly.AI — no - Capture & score leads · route to CRM: SiteSonar — yes; Otterly.AI — no - On-site AI assistant (answers + HeyGen video): SiteSonar — yes; Otterly.AI — no Prices checked October 8, 2026. Otterly pricing source: PricingSaaS, checked October 8, 2026. SiteSonar pricing: sitesonar.ai/pricing. ### SiteSonar vs Profound URL: https://sitesonar.ai/compare/profound Profound is a serious tool for enterprise brand teams that want dashboards, benchmarks, and prompt-level breakdowns. SiteSonar takes the same visibility data and turns it into published pages, tracked lift, and captured pipeline — without adding a content team. SiteSonar Agencies is $599/mo for three domains and includes execution, publishing, white-label reporting, and an agency parent account. Where they are strong: - Strong enterprise UI and prompt-level analytics. - Deep brand & category benchmarking. - Established enterprise procurement path. Where SiteSonar is different: - Actually writes and publishes the fix — not just tracks the gap. - Re-verifies citation lift after 7 days per query. - Bundles visitor ID, lead scoring, and CRM sync so visibility becomes pipeline. - One script tag, live in about 14 days — no enterprise implementation cycle. - Track AI citations (ChatGPT · Perplexity · Gemini · Claude): SiteSonar — yes; Profound — yes - Competitor share-of-voice: SiteSonar — yes; Profound — yes - Queries / prompts tracked: SiteSonar — Per-domain, generous; Profound — Tiered - Auto-writes the fix for each gap: SiteSonar — yes; Profound — no - Publishes to your site (WordPress / GitHub / any CMS): SiteSonar — yes; Profound — no - Re-checks & proves the lift (before → after): SiteSonar — yes; Profound — no - Autonomous AI agents (Claude): SiteSonar — yes; Profound — no - Identify anonymous companies visiting: SiteSonar — yes; Profound — no - Capture & score leads · route to CRM: SiteSonar — yes; Profound — no - On-site AI assistant (answers + HeyGen video): SiteSonar — yes; Profound — no Prices checked October 8, 2026. Profound pricing source: GEO Toolbox pricing guide, checked September 28, 2026. SiteSonar pricing: sitesonar.ai/pricing. ### SiteSonar vs Peec AI URL: https://sitesonar.ai/compare/peec Peec is a solid tracker if you want a lightweight European dashboard. SiteSonar goes further: it fixes the gap, ships it, proves the lift, and captures the companies that showed up because of the fix — all in the same platform. SiteSonar Agencies is $599/mo for three domains and includes the execution and reporting workflow. Where they are strong: - Clean tracker UI, EU-hosted. - Competitive share-of-voice reporting. - Approachable pricing on the low tier. Where SiteSonar is different: - No paid add-on for core citation tracking. - Generous, non-capped prompt coverage per domain. - Ships fixes to WordPress / GitHub / any CMS via MCP. - Captures the buyers AI sends you as named companies and scored leads. - Since September 21, 2026 Peec tracks Perplexity on Enterprise only; SiteSonar tracks it on every offer. - Track AI citations (ChatGPT · Perplexity · Gemini · Claude): SiteSonar — yes; Peec AI — Paid add-on - Competitor share-of-voice: SiteSonar — yes; Peec AI — yes - Queries / prompts tracked: SiteSonar — Per-domain, generous; Peec AI — 25–100 - Auto-writes the fix for each gap: SiteSonar — yes; Peec AI — no - Publishes to your site (WordPress / GitHub / any CMS): SiteSonar — yes; Peec AI — no - Re-checks & proves the lift (before → after): SiteSonar — yes; Peec AI — no - Autonomous AI agents (Claude): SiteSonar — yes; Peec AI — no - Identify anonymous companies visiting: SiteSonar — yes; Peec AI — no - Capture & score leads · route to CRM: SiteSonar — yes; Peec AI — no - On-site AI assistant (answers + HeyGen video): SiteSonar — yes; Peec AI — no Prices checked October 8, 2026. Peec pricing source: PricingSaaS. Perplexity availability: PricingSaaS change log, week 39 of 2026. SiteSonar pricing: sitesonar.ai/pricing. ### SiteSonar vs Intercom / Drift URL: https://sitesonar.ai/compare/intercom Intercom and Drift are conversation tools. SiteSonar is a demand tool — it produces the AI-search visibility that creates the visit in the first place, then handles the conversation, identification, and hand-off to CRM. Intercom and Drift are billed per-seat with add-ons for AI. SiteSonar is billed per-domain with the AI assistant, visitor ID, publishing, and GEO Autopilot included. Where they are strong: - Rich messaging, ticketing, and support UI. - Deep integrations for CS teams. - Mature workflow tooling for large orgs. Where SiteSonar is different: - Wins the AI-search citations that create the traffic. - Trained on your knowledge base and every crawled page. - Optional HeyGen live-avatar video responses. - Names the companies visiting, scores intent, and syncs to CRM. - AI assistant trained on your site & knowledge base: SiteSonar — yes; Intercom / Drift — Add-on - Wins AI-search citations that drive the traffic: SiteSonar — yes; Intercom / Drift — no - Identifies the companies visiting: SiteSonar — yes; Intercom / Drift — no - Lead scoring from intent signals: SiteSonar — yes; Intercom / Drift — Basic - HeyGen live-avatar video responses: SiteSonar — yes; Intercom / Drift — no - Publishes content fixes back to your site: SiteSonar — yes; Intercom / Drift — no ## Report or fix: six AI visibility vendors compared on what happens after the dashboard URL: https://sitesonar.ai/blog/report-or-fix-six-ai-visibility-vendors-compared Published: 2026-10-09 Otterly, Peec, Profound, Gushwork, Lean Labs and SiteSonar, compared on who writes the page, who publishes it, who re-checks the engine, and what each costs. Prices checked October 8, 2026.

Every AI visibility vendor can show you a list of buyer questions where ChatGPT or Perplexity names a competitor. The useful comparison starts after that list exists: who writes the page, who publishes it, who re-runs the question, and what you pay for each step. The person who turns line 14 of its report into a published page costs more than that every week. So the price of a tool only tells you the price of the list. The comparison that matters is the price of a changed answer, and that depends on who does the next four steps.

Step 1: who decides which gap to close

Otterly, Peec and Profound rank prompts by volume or by competitor share of voice and leave the choice to you. Gushwork's strategy agent chooses. Lean Labs' strategists choose. SiteSonar ranks gaps by revenue impact (prompt intent, your closest page's AI readability score, and which competitor is winning) and puts the top items in your approval queue each weekday.

Step 2: who writes the page

Otterly and Peec do not. Profound includes agent credits on its enterprise and agency plans. Gushwork's content agent writes service, comparison and location pages. Lean Labs writes as an agency. SiteSonar drafts an answer-first page, FAQ block and JSON-LD schema per gap, and on the Business and Founders offer our editors rewrite the draft before you see it. On both offers nothing publishes until you approve it.

Step 3: who publishes it

Otterly and Peec hand you an export. Profound has integrations behind agent workflows. Gushwork auto-publishes to your domain, with optional human review. Lean Labs publishes as part of the engagement. SiteSonar publishes approved drafts to WordPress, Shopify, GitHub, Lovable, Cloudflare Workers or any CMS over MCP, in your site's design, on your domain.

Step 4: who checks whether it worked

This is the step most vendors skip. Trend tracking shows the overall rate moved; it cannot tell you which page moved it. SiteSonar re-runs the specific prompts seven days after each publish and logs the change per page against the baseline recorded on day one. Gushwork runs a refresh loop. Lean Labs and the three tools report the trend.

What each one costs to start

| Vendor | Type | Starting price | Writes | Publishes | Re-checks per publish | Guarantee | | --- | --- | --- | --- | --- | --- | --- | | Otterly.AI | Monitor | $25/mo (annual) | No | No | Trend | No | | Peec AI | Monitor | $80/mo (annual) | No | No | Trend | No | | Profound | Monitor + agents | Custom; agencies $99 + $399/client | Agents | Integrations | Trend | No | | Gushwork | Service | $900/mo | Yes | Yes, auto | Refresh loop | None published | | Lean Labs | Agency | $12,000 one-time + $5,000/mo | Yes | Yes | Trend | None published | | SiteSonar | Platform + managed | $599/mo (3 domains) or $1,200/mo managed | Yes, for approval | Yes, after approval | Day 7, per page | 90-day, fees refunded |

Sources: PricingSaaS pages for Otterly and Peec; GEO Toolbox's Profound pricing guide (checked September 28, 2026); Affinco's Gushwork review (September 30, 2026); Lean Labs' own AEO cost FAQ; sitesonar.ai/pricing. Vendors change these prices often. Profound changed plans three times in 2026.

What does the guarantee measure?

SiteSonar's guarantee is judged at day 90 against the written baseline. Improvement means any one of: AI Visibility Score up 10 points, citation rate up 15 percentage points, or 5 net-new queries where an engine now cites you. If none is met, subscription fees for the period are refunded. The conditions are that you approve the recommended content, keep the platform connected, and attend one review call. We did not find published thresholds from any other vendor in this table.

Where the others win

Otterly is the cheapest way to see where you stand, and a good first check before you spend on anything. Peec has strong multi-model analytics for teams that already have a content function. Profound tracks up to nine engines and is built for enterprise procurement. Gushwork bundles an AI SDR that calls your leads, which we do not do. Lean Labs runs off-site authority at a scale we do not attempt. If one of those is your main gap, buy that.

What we show

DoodleWeb, the agency that built SiteSonar, went from zero to 60 percent citation coverage on its tracked buyer queries and recorded 246 ChatGPT visits and 19 leads in 84 days of GA4 data. Wildflower Hemp Co, a live customer engagement, moved from 40 percent to 50 percent citation rate across ten tracked queries in 14 days with 105 AI referral sessions. Baselines are published next to each result on the case studies page. They are specific engagements, not projections.

Run the free snapshot to see your baseline. No card, no trial signup. If the gaps are there, the Agencies offer has a 14-day trial and the Business and Founders offer starts with a call.

Related reading: How do I optimize content for AI search visibility in 2026? · Why monitoring is not enough · SiteSonar vs Otterly · SiteSonar vs Gushwork · SiteSonar vs Lean Labs

## How do I optimize content for AI search visibility in 2026? URL: https://sitesonar.ai/blog/optimize-content-for-ai-search-visibility-2026 Published: 2026-10-09 Six properties of pages that AI engines cite, the common mistakes, what DIY, freelancers, tools, services and SiteSonar cost in 2026, and a 30-day plan you can run yourself. Prices checked October 8, 2026.

Quick answer: Write one page per buyer question, put the direct answer in the first 60 words, keep your company facts identical everywhere the engines look, add FAQ and Organization schema, let AI crawlers in, and re-run the question seven days after you publish to see whether the answer changed. Most teams can do the first four themselves. The last one, re-checking and iterating across seven AI surfaces, is where a platform or an agency earns its fee. SiteSonar runs that loop for you: $599 a month for agencies running it themselves on three domains, or $1,200 a month for one business with our team doing the work. The trade-offs against the other options are set out below.

Why does AI search visibility matter now?

When a buyer asks ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews or Google AI Mode for a vendor, the answer names two to five sources and the buyer rarely looks further. If your site is not one of those sources, that buyer never becomes a visit you can measure. The traffic that does arrive is real: over an 84-day window, GA4 on doodleweb.io, the agency that built SiteSonar, recorded 246 visits from ChatGPT and 19 leads from them, and tracked citation coverage on its buyer prompts went from zero to 60 percent. Wildflower Hemp Co, a live customer engagement, moved from 40 percent to 50 percent citation rate across ten tracked queries in 14 days. Those are specific engagements published with their baselines on the case studies page, not an industry projection.

What makes a page citable by an AI engine?

Engines pull from pages that answer a specific question plainly and that they can verify against other sources. Six properties come up again and again in the pages that get cited:

  1. One question per page, answered first. The direct answer sits in the first 60 words, before any context or pitch. Engines extract that block.
  2. Reference tone. Specifics, numbers with their source, dates, and plain sentences. Marketing adjectives give an engine nothing to quote.
  3. Consistent entity facts. Company name, founding year, location, services and pricing match across your site, Google Business Profile, Clutch, G2, LinkedIn and the directories cited in your category. Mismatches lower an engine's confidence in all of them.
  4. Structured data. Organization, Service, FAQPage and BreadcrumbList JSON-LD, plus an llms.txt file that lists what the site is and which pages answer what.
  5. Crawler access. GPTBot, PerplexityBot, ClaudeBot and Google-Extended must be allowed in robots.txt, the sitemap must be current, and the page must render without JavaScript.
  6. Corroboration off-site. A Reddit thread, a LinkedIn post or a YouTube video that says the same thing gives the engine a second source. Engines cite those formats as readily as blog posts.

Which content formats get cited most?

Comparison pages with real prices, pricing pages with real numbers, "what is X" and "how do I" answer pages, and FAQ blocks. Off-site, Reddit threads, LinkedIn posts from a named person, and YouTube videos with a clear title and description. Long thought-leadership essays and gated PDFs are cited least, because the engine cannot extract a specific answer from them.

What are the most common mistakes?

DIY, freelancer, tool, or agency: what does each cost in 2026?

Prices checked against vendor pricing pages and public pricing trackers on October 8, 2026.

| Option | What you pay | What you get | What is still on you | | --- | --- | --- | --- | | Do it yourself | Your time, plus a monitoring tool: Otterly.AI from $25/mo or Peec AI from $80/mo, billed annually | A list of the prompts you are losing and who is cited instead | Choosing which gaps to close, writing, schema, publishing, re-checking | | Freelancer | Quoted per page; rates vary widely | Pages written to your brief | Prompt research, technical fixes, re-checking; put the day-7 re-check in the brief | | Enterprise monitoring tool | Profound: custom quote for brands; agencies $99/mo base plus $399/mo per client workspace | Up to nine engines tracked, agent credits for drafts | A content team to act on the output | | Done-for-you service | Gushwork from $900/mo; Lean Labs from $12,000 one-time plus $5,000/mo | Pages written and published; Lean Labs adds off-site authority | Measurement terms; neither publishes a guarantee | | Platform with a managed option | SiteSonar: $599/mo for agencies (three domains, self-serve, 14-day trial); $1,200/mo Business and Founders (one domain, run by our team) | Seven surfaces tracked, pages drafted and published after your approval, day-7 re-check per page, written baseline, 90-day guarantee | Approving the content and attending one review call |

How do I decide which approach fits my business?

Answer four questions. Who acts on the report? If someone on your team will write, add schema and publish every week, buy a monitoring tool and run it. If nobody owns that step, you are buying a service whatever the pricing page calls it. Is the site itself the problem? Crawler access, llms.txt, structured data and Core Web Vitals are web development work; a tool can only point at them. What is the baseline? Insist on a dated record of prompts, citations and competitors before any work starts, from any vendor. What happens if nothing moves? Ask for the guarantee terms in numbers. Most vendors on the market publish none.

Which option do we recommend, and why?

SiteSonar, on whichever offer matches who will do the work. It was built in 2026 by DoodleWeb, a Seattle web agency founded in 2019 that builds on Drupal, WordPress, Webflow and Shopify, because the agency needed one loop that measured, fixed and proved on the same data. If you want an agency to run the whole program, including the technical website work, DoodleWeb is the agency we recommend; it runs SiteSonar for its own clients. Five things set the platform apart from the other options in the table: