Definition, ranking factors, measurement, tools, and a 90-day playbook for getting cited inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Built for marketers and SEO leads making the shift to AI search.
Generative Engine Optimization (GEO) is how brands get cited inside ChatGPT, Perplexity, Claude, and Google AI Overviews. The complete 2026 guide: definition, ranking factors, measurement, tools, and a 90-day playbook.