Generative Engine Optimization (GEO) is the practice of structuring a website so generative AI engines like ChatGPT, Perplexity and Google AI Overviews cite your pages inside the answers they generate.
Generative Engine Optimization (GEO) is the practice of structuring a website so generative AI engines like ChatGPT, Perplexity and Google AI Overviews cite your pages inside the answers they generate.
GEO optimizes a site to be quoted inside AI answers, not ranked in a list of links.
It overlaps with AEO; the two acronyms describe the same practice.