Does it work for traffic from ChatGPT and Perplexity?

The best tools in 2026 — including SiteSonar — tag every session with the AI engine of origin, so AI-sourced visits resolve to accounts and contribute to GEO/AEO attribution. Legacy reverse-IP tools typically do not.

Is visitor identification GDPR compliant?

Yes when implemented with reverse-IP and firmographic enrichment only — no personal identifiers, no cookies for identification. SiteSonar is GDPR + CCPA compliant by default; cookie-based features are opt-in per workspace.

How is this different from a chatbot?

A chatbot waits for the visitor to engage. Visitor identification works on every session, even silent ones. The two are complementary, not substitutes.

Visitor identification software: how to reveal the companies behind anonymous AI traffic

Q: What is visitor identification software?

Visitor identification software resolves anonymous website visitors to a company-level record using reverse-IP enrichment, ISP filtering, and firmographic data, then scores intent and routes hot accounts to sales channels in real time.

Visitor identification software resolves anonymous website visitors to a company-level record using reverse-IP enrichment, ISP filtering, and firmographic data. In 2026 the urgent reason to deploy it is attribution: a growing share of B2B research traffic arrives from AI engines, and without identification those sessions vanish from your funnel before sales sees them.

Quick answer

Visitor identification software is a script on your website that watches every session, resolves the IP to a company using a reverse-IP and ASN graph, enriches the record with firmographics, scores intent in real time, and routes hot accounts into Slack and your CRM. The best tools in 2026 also tag which AI engine sent the visit.

Why this matters more in 2026

97% of B2B traffic never fills a form. Without identification, the buyer is invisible.
AI engines now route a meaningful share of high-intent traffic. Those sessions arrive with no UTM, no referrer header in some cases, and a different behavioral pattern than search traffic.
GEO and AEO investments only show pipeline ROI if you can attribute AI-sourced visits to revenue.

What modern visitor identification does

Layer	What it produces
Resolution	Company name, domain, industry, employee count, revenue band.
Filtering	ISP, VPN, and bot traffic stripped from the account stream.
Intent scoring	Per-session score from page path, scroll, time, and questions asked.
AI attribution	Engine of origin (ChatGPT, Perplexity, Claude) tagged at session start.
Routing	Slack, HubSpot, Salesforce, signed webhooks — fired under a second.

How to evaluate a visitor identification tool

Match rate. Median should be 30–45% of B2B sessions resolved to a named company.
AI-session tagging. Does the tool tag engine of origin? Most legacy reverse-IP tools do not.
Real-time routing. Hot leads should hit Slack inside a second of crossing the threshold, not in a nightly batch.
Compliance. GDPR + CCPA compliant by default. Reverse-IP and firmographics only — no personal identifiers required.
Stack fit. Native plugins for WordPress, Webflow, and HubSpot beat a generic script for non-technical teams.

Why pair identification with AEO/GEO

The two are halves of the same loop. AEO/GEO gets your brand cited in AI answers, which sends buyers to your site. Visitor identification reveals which companies arrived from those citations — closing the ROI loop on GEO investment. SiteSonar runs both in one product →