Visitor identification software: how to reveal the companies behind anonymous AI traffic

Visitor identification software resolves anonymous B2B sessions to a company-level record. In 2026 the urgent use case is attributing the wave of traffic arriving from ChatGPT, Perplexity, and Claude — and routing the hot accounts before the visit ends.

Visitor identification software resolves anonymous B2B sessions to a company-level record. In 2026 the urgent use case is attributing the wave of traffic arriving from ChatGPT, Perplexity, and Claude — and routing the hot accounts before the visit ends.

97% of B2B website traffic never fills a form — identification is the only way to see it.

AI-sourced sessions are the fastest-growing anonymous segment; attribution closes the GEO ROI loop.